The Natexpo teams are hard at work to ensure that this benchmark organic trade show is once again a success in 2022. The dates of the event have been set. The Lyon edition will take place over three days, from Sunday September 18 to Tuesday September 20 .
In line with the success of the 2021 edition, which brought together nearly 15,600 professionals, the 2022 edition is already recording very good momentum : eight months from opening, all the big names have already responded, more than 75% of the space is reserved and international exhibitors already represent 15% of those registered. The French regional pavilions are also massively present. Eight regions have already confirmed their participation : Brittany, Center-Val de Loire, Tops of France, New Aquitaine, Occitania, PACA, Loire region, Auvergne Rhône Alpes. Natexpo does not deviate from its reputation and once again promises to be the meeting place for organic professionals, so as not to miss any of the trends and prospects of a market in constant movement. Closer to new trends, the show teams have also planned important new features to support professionals in their responses to new consumer expectations.
A sector dedicated to e-commerce
The growth of online purchases has accelerated significantly since the health crisis, during which distributors and merchants had to set up an online sales activity in record time, in order to allow their customers to continue purchasing their products. Installed in the heart of the living room, the “E-commerce Solutions” sector will allow organic players looking for support to develop their online sales to discover specific equipment and personalized advice relating to the customer experience, inventory management, the click & collect, deliveries, marketplaces…
A journey for high-end organic cosmetics
Natexpo Lyon will also inaugurate a course called “Épure”, within which organic cosmetics brands targeting a specific, high-end distribution channel will be highlighted : perfumeries, concept stores, department stores, care and beauty professionals, boxes… Niche brands, sharp wording, packagings premium : Épure will bring together the cream of organic cosmetics, positioned to meet increasing consumer demand, now sensitive to discourse and labels, but also to the aesthetic codes of the product.
