Easter 2023 results support Mondelez Int. in his choices. Milka, Côte d’Or and Toblerone come together to offer children in 2024, for young people and parents an even more successful egg hunt than last year.
Number one priority this Easter : please the children. But also encourage sharing between young people and adults, and finally just have fun ! 56% of buyers are families according to a Kantar consumer study carried out last year. The Easter strategy therefore remains the same at Mondelez Int. with, for families, Milka pleasure, for young people, Toblerone pleasure, and for adults, Côte d’Or pleasure.
NEW PRODUCTS FOR A UNIQUE OFFER
Rabbits, small eggs, boiled eggs : Milka deploys formats adapted to all consumption uses for Easter, starting of course with the egg hunt for the little ones. Milka is the leading brand of small eggs. More and more demanded, the rabbit has become, his, the new Easter mascot. To encourage gift purchasing, Milka launches a new 175 gram format of its rabbit molds, and completes its astronaut rabbit with two other limited editions : the pirate rabbit and the sailor rabbit. Same gift approach for eggs with a new 400 gram box complementing the two existing formats. Added to this are the new 100 gram egg sachets for small budgets.. As for boiled eggs, this original offer remains unique on the market, the use of the spoon promoting sharing with children. With its immense popularity (92% awareness), Milka is giving itself the means to achieve maximum visibility with an advertising campaign focused on three key messages : the iconicity of the brand, the ritual of Easter eggs and the tenderness associated with inclusiveness. Milka doesn't want to leave anyone behind at the party. At the store, massive activation and return of the game “Capture the Milka Rabbit”,which allows you to win stays and tickets to Parc Astérix, second most visited amusement park in France.
COTE D’OR, THE ETHICS OF AN INTENSE CHOCOLATE
The elephant brand is one of the most popular among those over 50. Produced with the most aromatic beans from Africa, Côte d’Or chocolate has a unique taste, lightly smoked, which gives it its intensity and character. Like every year, the brand is taking advantage of Easter to recruit new consumers and expand its preferred age group. It targets milk chocolate lovers in particular., first taste of little eggs for adults. Côte d’Or is launching small milk eggs for the first time this year. Mini praline rock, mini milk rock, mini milk bites complete a range of sustainable cocoa chocolate, labeled Cocoa Life.
TOBLERONE, FOR YOURSELF AND YOUR FRIENDS
With the iconic Toblerone, we are sure to please on any occasion, so at Easter. For proof, Toblerone is Mondelez Int's second Easter brand. value ! The modernized design in 2023 of the famous triangular bars has had a considerable impact and made Toblerone even more timeless. Without forgetting the egg-shaped formats containing the Toblerone bars, which make the direct link with the Easter holidays.
Contact : Mondelez France Indian Ocean : such. 0262 22 03 12
