Praised by the metropolitan media of childhood and the feminine world, the Mon Monde à Moi franchise begins its conquest of the French Overseas Territories and abroad in Reunion. To discover on www.lareunion.monmondeamoi.fr
The concept of My Own World ? Creating personalized stories for children aged 0 to 12. Stories in which the child becomes the hero through different media of your choice, such as textbooks, jeux, music, cartoons, developed in partnership with experts from the world of childhood. Ce concept original, which is available as a franchise, was noticed (notably the show Les Maternelles, Current Woman, Elle…). Concretely, if the kids dreamed through the adventures of characters, with My World of Mine They themselves become the heroes in a book, an audio CD or even a personalized cartoon… At the head of this franchise and its exclusive launch in Reunion, Mickaël Blot, a mission director in an accounting firm who has kept within him a zest of childish magic. How does the personalization of Mon Monde à Moi work? ? When choosing the story on the website www.lareunion.monmondeamoi.fr, fields are customizable, especially the characters. All you have to do is specify the first name of each character requested., then place the order online. A few days later, the child discovers a personalized story also mentioning his dad., his mother and his brothers and sisters…
Mickaël Blot, creator of Mon Monde à Moi Reunion Island
“I have always loved children and their ability to marvel at everything : their world is magical and makes their eyes shine. It’s an incredible gift to those who know how to see it.… Today father of a 12 year old boy, I try to perpetuate this look and this magic in activities adapted to his age and in which I continue to have fun ! And then going further by becoming an actor in children's learning seemed obvious to me at a time when the negative is predominant because it seems imperative to preserve and cultivate this magic. »
The meeting, an incredible territory
“Mon Monde à Moi has decided to develop overseas because Overseas has always been a dream in mainland France and on the old continent., with its mountains, its beaches and palm trees. Yet the youth press, especially early childhood, has not developed here and the kids from Reunion read Popi on skis while learning the term boots, hat and gloves, while we are in the middle of the austral summer ! It was time to develop another playful and amusing approach to share emotion and wonder” explains Mickaël Blot. As for the choice of Réunion as the first overseas department for the development of Mon Monde à Moi, this is because Reunion Island is “an incredible territory with its diversity of landscapes, of peoples and traditions. Our children grew up listening to the stories of the pirate La Buse, of the bandit Sitarane and the witch Grandmother Kal… NOW, it’s up to them to become the hero of their own stories, let them be read, narrated or viewed !
