For Christmas 2022, a wind of new things is blowing across the three big names in chocolate from the Mondelez International Group. The objective being to reconnect with their winning strategy of last year, while improving it with more visibility in each of the three brands. Starting with Milka who, by becoming the official chocolate of the French team, it will offer an exclusive assortment for the next Football World Cup.
Football and Christmas chocolate play on the same team in 2022 thanks to Milka, the official chocolate of the French team ! The brand immediately wins a big point with its special FFF* 2022 Advent calendar. As the next Football World Cup takes place from November 21 to December 18, Milka will be the only offer on the market to offer FFF goodies with its chocolates. Added to the FFF special offer, a bag of candy to share during matches. Milka thus approaches Christmas 2022 from a position of strength over the family, while giving ourselves the means to recruit more adults. To make the most of the event, an assortment that gains in intensity will be offered for young and old. The chocolate of tender family holidays will have even more prestige in store for Christmas. The whole Milka family will explode with colors between lilacs, red and gold, in line with Christmas codes. The packaging and its festive decorations will be even better identifiable on the shelves.
*French Football Federation
AN ICONIC CHRISTMAS WITH TOBLERONE
Toblerone is the cult chocolate brand for young adults. It returns for Christmas 2022 by adorning the triangular cases of its 360g bars with new attractive decorations. Toblerone Milk, Noir, White and caramelized almonds get a more modern and attractive makeover. The brand will also offer a limited Golden edition combining the crunch of Toblerone nougat with the sweetness of caramelized white chocolate.. Enough to attract even more attention to this sure value of chocolate. But where Toblerone undoubtedly hits hardest, it is with its fully functional personalized offer for Christmas. Toblerone plays the online purchasing card (toblerone.fr), delivered to home, with personalized message on the packaging. The shocking argument of the brand which takes on a very special meaning for Christmas by becoming the perfect tailor-made gift.
CÔTE D’OR, THE SUBLIMATED AND INNOVATIVE RANGE
Taste remains the number one criterion in the Christmas chocolate market. Côte d’Or, who understood it, offers an innovation in 2022 with the Collection assortment box containing five generous recipes : Hazelnut Dome, Almond Rock, Sensation Caramel, Double Hazelnut and Intense Cocoa. We also find the Mini Roc and Mini Bouchée ranges which have already proven themselves. The new Côte d’Or designs aim to better highlight the brand’s premium and authentic positioning. Côte d’Or is particularly appreciated by adults attached to the authenticity of family living together, especially at this unique time of Christmas. The brand plays on this identity by focusing on moments of sharing.
GROWTH PLAN FOR REUNION
Mondelez OI aims for strong double-digit growth as for Easter, where logistical excellence allowed good availability of products from the start of the campaign. These strong positions will be supported by a specific advertising campaign for Christmas in Reunion. In the program : an extravisibility which will be present from the prospectus through the in-store POS displays, accompanied by a local TV campaign, and digital reinforcement on Facebook, notably with fun games with gifts to be won, to the delight of Reunion consumers.
