At Christmas, if the preseason is dedicated to children, the heart of the campaign is mainly devoted to adults. Mondelez International and its Milka brands, Côte d’Or and Toblerone cover all ages. They combine the advantages to once again be reference offers this year to share and offer. Milka, soft chocolate for families with children. Toblerone, unconventional chocolate consumed among young adults. Côte d’or, chocolate to offer and share between adults.
MILKA, AN OPTIMIZED ASSORTMENT TO COVER A WIDER TARGET
What is Milka offering for Christmas this year?? Fun products for everyone and renewed pleasure with the new Milka chocolate recipe — less sugar and more cocoa — inaugurated in 2022 and to which consumers could not have warmed a warmer welcome.. A recipe that, as a reminder, took three years of development! With these assets, Milka is back with her advent calendar, spearhead of the Christmas range, present from the launch of the campaign. Like in 2022, it will certainly be one of the favorites on the market as it offers one of the best value for money. The range of Milka calendars is designed this year to appeal to young and old alike.. Santa Claus moldings are also gaining in appeal with the arrival of a new white chocolate Santa who takes his place alongside the milk chocolate and hazelnut milk chocolate Santas.. Other innovations to note : Christmas pralines become mini cocoa delights, with almonds and hazelnuts and an OREO-based version. Sharing is a key Christmas value, for this reason, Milka launches mix sachets, with milk chocolate Christmas balls, milk biscuit, white and crunchy praline.
COTE D’OR, A UNIQUE SIGNATURE FOR 140 YEARS
In 1883, the Côte d’Or brand made its first appearance in Belgium. The name chosen by its artisans referred to the Gold Coast, present day Ghana, where some of the cocoa beans came from. The elephant has become the emblem of the brand and is anchored in the minds of consumers. It is decorated with gilding and sequins, in the festive codes of Christmas. Another great strength of the brand, ethics. The image of authenticity of Côte d’Or chocolate is associated with Cocoa Life, which certifies sustainably sourced cocoa. Hence the even greater potential of Côte d’Or Christmas chocolates. The brand continues to support its 345 gram collection box to make it grow and offers a new complementary format, weighing 1135 grams, an offer that also responds to the challenge of inflation. The brand is riding the success of its usual assortment with the Mini Roc range, Mini Bite, and the Selections, including an advent calendar for adults that has been popular since its launch.
TOBLERONE, MORE THAN EVER CULT BRAND
oblerone, the chocolate brand for young adults with an iconic shape, returns for Christmas 2023 with its triangular cases in contemporary and attractive colorful designs. The gift boxes are again offered as well as the redesigned metal box.
Les engagements Cocoa Life
The entire chocolate portfolio of the Mondelez Int group. is concerned by Cocoa Life certification, support and support program for the cocoa sectors of the South (210,000 producers trained in sustainable agricultural practices). Including the major Swiss chocolate brand Milka with, as for her, solid CSR commitments and the guarantee of 100% Alpine milk.
