And two for Intersport and the Nakamura bicycle brand ! After winning the title of Best Sports Store of the Year and the Best Brand trophy in the electric bike category in 2022, Intersport and its exclusive Nakamura brand have once again won the prize for this year’s edition.
Delivered by a jury of consumers interviewed by the marketing research institute In Marketing Survey and the site www.quisontlesmeilleures.com, these two awards demonstrate Intersport’s commitment to providing an excellent customer experience, as well as the best products available on the market. Welcoming the daily commitment of the teams who dedicate themselves to enabling the French, and therefore to the Reunionese, to practice their favorite sports, Yassine Ravate declared himself, on behalf of his teams, “extremely proud to have achieved this double for another consecutive year!» Seeing this as proof of the high level of confidence of fans as well as sports professionals in the brand, the general director of Intersport Réunion adds that “we will do everything to continue to deserve the trust of the French and, why not, achieve the hat trick in 2024! »
Who are the best ?
Throughout the year, consumers are invited to nominate, by an online questionnaire on the website www.quisontlesmeilleures.com, what is their favorite brand or brand in several categories. The first three brands and brands are selected for the final phase where consumers are interviewed in the field, face to face, in shopping centers and other store locations, in order to decide between the three finalists. The evaluation of brands concerns eight criteria taking into account notions of price, of know-how, of service, etc.
Intersport Meeting in the race
Designed and assembled in France for ten years, Nakamura bikes, exclusive Intersport brand, won the Best Brand trophy in the Electric Bike category for the second year in a row. This trophy testifies to Reunion Islanders of the value of the French signature, but also actions carried out by in-store teams to help them transition to eco-mobility by benefiting from quality and innovation at the right price. World number one in the distribution of sporting goods, Intersport is recognized for its creativity, its innovation and constant deployment of new ranges around sport. Today, Intersport, there are more than 650 points of sale in France, including six stores in Reunion. The Intersport Réunion brand launched its e-commerce site www.intersport.re in 2022 in order to respond to the new purchasing methods of Réunion residents..
