Mascarin, emblematic company of Reunion Island, continues to make an impact with its innovative initiatives. After the resounding success of its Baleine collection last year, Mascarin launched a call for artistic projects in October, inviting local talents to participate in the creation of the visual for its next campaign.
The Whale collection, introduced during the last school holidays, Not only seduced Reunionese by its unique design, But also made it possible to raise public awareness of the protection of cetaceans, In partnership with the NGO Globice Réunion. Strong this craze, Mascarin has decided to renew the operation for next year, by further involving the local community. Since the launch of the call for projects, more than 190 artists responded present, testifying to the enthusiasm and creativity that animate our island. Among them, 11 finalist artists were selected to work on original works, Inspired by the theme of whales. These works will be subject to a jury made up of representatives of Mascarin and Globice, as well as at the Réunion Arts School, which plays a key role in the evaluation of creations.
Vote public
From December 25, Reunionese will be able to follow the results on social networks and vote for their favorite artist among the finalists. This initiative not only enhances local talents, but also to strengthen the link between the brand and the Reunion community. Frédéric Auché, Chairman and CEO of Mascarin, is delighted with this success : "We are delighted with the enthusiasm aroused by this call for projects. It is a great opportunity to highlight the talents of our island and to continue to raise public awareness of the protection of whales. The two winning artists will see their works appear on the boxes and chocolate tablets of the next collection, and will each receive a price of € 1,500. This artistic collaboration promises great surprises and new creations that reflect the soul and the values of Reunion.
