Mars Petcare France is one of the players in the sector of prepared foods and hygiene products for pets and markets, notably, Pedigree prepared dog food, Cesar, Crave and Nutro and for cats Whiskas, Sheba, Perfect Fit et Catisfactions.
Mars Petcare is currently investing 85 million euros in its Loiret factory, which historically produces prepared pet food for the Pedigree and Whiskas brands.. “The animal feed market is extremely dynamic. Thanks to this investment, we are equipping ourselves with the infrastructure to meet the strong demand for freshness bags, with the aim of continuing to energize the market” explains Romain Dumas, director of Mars Petcare, before recalling that this historic site is the one “where the freshness sachets, a real revolution in the animal feed market, were invented ! » The market for fresh food pouches for dogs and cats is experiencing average annual growth of 10% in volume.
Iconic brands
For over 50 years, Whiskas translates the love of cats through their food by offering them pleasure and variety every day and at every stage of their life thanks to quality food. Pour Sheba, the essential commitments are to guarantee the impeccable quality of the recipes and to offer each cat the variety it desires. For dogs, Pedigree has been providing the best possible nutrition for over 80 years, accessible to all dogs. The croquettes, boxes and freshness bags meet their nutritional needs. Oral hygiene products complete the food offering by taking care of their teeth on a daily basis..
For cats
The Sheba brand completes its family
Capitalizing on its range of recyclable trays, the cat food expert goes further by launching its first 100% natural range in trays. Signed Nature’s, two new references and recipes : poultry box and Land and Sea box, are riding the fast-growing trend (+ 22 %) natural food for cats.
Sheba Perfect en portions
“Separate the trays, Lift the cover, It's ready ! » Variety is an essential criterion for cat satisfaction. The portion brings them even more pleasure in optimal freshness. In addition, this practical format helps reduce waste.
Sheba new range of Délicatesse pouches
The pouch format has proven itself. It is perfect for this new jelly texture to meet the cat's needs for variety. A recipe made only with natural ingredients.
New Delight of the day
A new modern and more readable design on the shelves, a new flavor with beef and chicken, a responsible product : presented in a freshness bag, this mixture of tender bites coated in sauce is an exceptional sauce recipe for even more complicity with the little feline.
Gourmet Delights, a new sensation for the animal
These carefully crafted meals are inspired by the flavors of culinary metropolises around the world. They make ideal portions for a meal that is always freshly served. A complete wet food for adult cats.
Whiskas : The Jelly Market Map
The cat knows how to naturally choose what it likes. What he needs, it’s the pleasure of varied flavors and covering 100% of your daily nutrient needs, while contributing to good hydration. This new Whiskas completes the “Cards” range, complete food for adult cats. Four boxes, four varieties : with Beef and Carrots, with Chicken, with Poultry and Carrots, with Duck.
The new Dentabites arrives in Reunion
Chicken Scale Control : a best-selling product in all European countries. Fish Scale Control : a blockbuster of the category in 2019. These Care products meet the expectations of cat owners : 7% growth in the health segment, 28% of the Chicken Flavor cat market, the second most purchased flavor.
Perfect Fit, expert brand in nutrition
Renowned and dynamic brand, Perfect Fit is appreciated by 73% of cat owners, who consider it to be “Excellent” or “Very good for health”. Perfect FitTM launches the Salmon variety in a format of 2,8 kg.
For dogs
Cesar, king of the kitchen
The Cesar brand launches the first natural boxes in a new format adapted to the needs of dogs weighing 400 g. Two 100% natural varieties : Chicken or Beef. For a complete and nutritious grain-free meal. Recipes contain only five ingredients. Available in individual format and multi-variety format.
Cesar presents its range of “selection” pouches
100% complete and balanced, Cesar Selection sachets in sauce are healthy and delicious meals to please your animal every day. Twelve 100 g pouches to fully benefit from the naturalness of carefully selected ingredients.
Pedigree « Ranchos » : delicious sticks
Pedigree Ranchos Originals is a line of chicken or beef liver protein treats. An irresistible smell and flavor to make the dog crazy with joy. A natural and responsible product. Made in Europe, with a fat content of less than 5%, no added artificial colors or flavors. With packaging made from recycled materials Fresh pack.
Nouveau Pedigree « Good chew »
Two references for small and medium dogs : Pedigree Good Chew 58 g et Pedigree Good Chew 88 g. For 25 minutes of occupation. Safe for teeth. Three times softer than its bone. A reward for keeping it busy for a long time.
