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Wednesday 22 January 2025

Marketing : from customer satisfaction to customer recommendation

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According to a study carried out by the IFOP in June 2023, more than nine out of ten French people consult online customer reviews before choosing a company for a purchase or service. This means that if companies want to sustain their activity and develop, they must not only ensure the satisfaction of their customers, but also rely on the power of word of mouth. yuccan, leader in referral marketing, proposes his solution.

It’s a paradigm shift, especially in a crisis context. “In an increasingly competitive market, “successful companies are those that place the customer at the heart of their concerns”, says Baptiste Vandenborght, co-founder of Yuccan. And in this context, Yuccan evolves and enriches its offer to become a true all-in-one solution which allows in a few clicks to cultivate customer satisfaction for businesses thanks to the brand new Yuccan Satisfaction tool and to transform this customer satisfaction into customer recommendation with Yuccan Sponsorship. Free for one year, Yuccan Satisfaction is a solution specifically designed to enable every organization to cultivate customer satisfaction through a unique combination of cutting-edge technologies, such as artificial intelligence, and customer-centric strategies. A few clicks are enough to collect the degree of customer satisfaction thanks to a customizable questionnaire. No more blank page syndrome ! Customers lacking inspiration can draw on an idea for a standard review based on the answers they gave in the survey. It thus becomes very easy to collect and multiply customer reviews to optimize the reputation of a company based on satisfied customers., strengthen its position and attract more customers and commercial partnerships.

Yuccan Sponsorship : more than 3,500 customers

To no longer let their competitors collect their prospects, Yuccan Sponsorship allows companies to quickly and effectively build their own network of business providers. It is indeed possible to transform current customers into passionate brand ambassadors and also to create an added value chain that benefits all links.. Each satisfied customer who shares their positive experience with those around them will encourage new potential customers to discover the company's products or services.. This form of advertising is extremely effective., because it is based on trust and lived experience. A well-designed referral program not only rewards the sponsor for their commitment, but also the godson. Yuccan allows all individuals to earn monetary rewards, which are paid to them by bank transfer, every time they connect their loved ones with professionals listed on the app. But Yuccan also offers an attractive incentive for the godson.

A virtuous circle of commitment

By integrating Yuccan Sponsorship into a customer acquisition strategy, the company therefore chooses a proven method to develop its customer base. Yuccan is a partner of Zapier, allowing it to connect to more than 3,000 applications and automate workflows. For developers with specific needs, Yuccan also offers tailor-made integration possibilities. “One in three deals is completed on Yuccan, against one in a hundred via a cold calling campaign”, argues Baptiste Vandenborght.

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