La Mère Poulard continues its packaging collaboration with the consulting company specializing in business strategy ManEcho to renew its “iconic” biscuit boxes.
After the successful launch of its new organic range “Les Galettes d’Annette”, La Mère Poulard entrusted ManEcho with the creation of the packaging design for its legendary festive iron boxes. In line with the new brand territory “The taste of good, since 1888 ! » initiated with ManEcho, La Mère Poulard biscuit factory renews the image of its famous iron boxes with a fresh design, colored, playful to seduce a new generation of gourmands and collectors. Available in four varieties, these iconic cookie boxes take up the visual identity of the organic range by giving pride of place to the illustrative and decorative style of “Galettes d’Annette”. A lively and luminous color for each reference : fuchsia pink for the Raspberry reference, toned orange for the Apple Tatin Cinnamon reference, copper brown for the Chocolate Hazelnut reference, tangy green for the Pur Beurre reference.
New range of Breton pancakes
Another new packaging by ManEcho, a new range of pure butter Breton pancakes finely enhanced with a touch of fleur de sel, launched in GMS. The blue and white background packaging of these new cakes immediately refers to the traditional Breton biscuit recipe., as well as their place of origin and production : the historic biscuit factory of Maen Roch, a few kilometers from Mont-Saint-Michel. With a design that nods to the sea spray of the Breton coasts, the Ermine as a reminder, the red sailor pompom, the illustrative style of Mère Poulard asserts itself and positions it as an authentic brand. The character of Mother Poulard also features prominently on the facing of the new packaging., as guarantor of good taste on a daily basis and the brand’s demand for superior quality.
