MADO Parfumerie supports and helps Reunion Island women to regain self-esteem, not only through its products, but through solidarity action aimed at women looking for work. Last April 28, the Reunion perfume brand donated 1,574 euros to the FTM association (Finalize transmit mobilize) which supports women towards professional integration.
Throughout the month of March, MADO perfumeries are committed to all the women of the island to celebrate their courage and determination. The month of March honors women, especially March 8, date on which International Women's Day is celebrated around the world. The brand aims to serve Reunionese women and celebrate mixed-race beauty.. She thus paid tribute in her own way to the development, the determination and freedom of women with its product ranges, but also, for the second year in a row, through action in favor of the integration and professional equality of Reunion Island women. To mark this commitment, the brand is once again involved with the FTM association, which offers Reunion Islanders a personalized job-coaching course to find or find a job in Reunion Island. FTM’s support aims to facilitate job search procedures and connection with companies..
Successful operation for the MADO brand
MADO led this action with its iconic perfume Métiss by Miss Réunion, which was adorned for the occasion with a sheath in the colors of the #powerforever campaign. An entire page was also dedicated to it in its catalog published in more than 300,000 copies in order to highlight this collaboration. With a selling price of 45 euros per unit in MADO perfumeries across the island, the operation, which promised to donate a percentage of product sales to FTM, made it possible to donate a nice sum to the association. With this amount, the association will be able to finance job coaching sessions for Reunion Islanders to prepare for job interviews. Two educational outings are also planned during the school holidays, with FTM members and their children. otherwise, this financial participation from MADO helps to strengthen self-esteem through access to beauty products. The partnership between MADO and the FTM association has already been renewed for 2024.
