Lesieur launches Lesieur Ma Popote !, a new brand of three plant-based ranges based on cooked legumes. A strategic launch for the company, which thus intends to support consumers in their environmental and food transitions.
Plant expert since 1908, Lesieur sets out to conquer the heart of plant-based meals with his new brand. A strategic launch for the leader in edible oils in France, who thus wishes to support the evolution of culinary habits by democratizing access to plants with an easy-to-prepare and accessible offering. An ambition linked to Lesieur’s commitment to environmental and food transitions. Lesieur Ma Popote !, these are three ranges of balanced products, all three classified Nutri-Score A, sources of protein and made from cooked French legumes : My Cakes (red beans/chickpeas), My legume mixes in microwaveable bags (chili/rice, lentils/quinoa and lentils), My Meatballs (red beans/chickpeas). Developed in partnership with chef Éric Reithler and nutrition experts, these simple recipes will easily find their place in kitchens.
100% plant-based meal cores
Lesieur Ma Popote ! draws on the company’s century-old know-how to make plants accessible to as many people as possible with, in a city, an offer offered at a recommended price of less than 3 euros. “We are convinced that we have a role to play and even a responsibility to contribute to environmental and food transitions. With our new brand Lesieur Ma Popote !, we are taking a fundamental step by offering 100% plant-based meal cores, balanced and delicious”, declares Marie Saglio, general director of Lesieur.
