Cordier brand by InVivo, wine subsidiary of the union of agricultural cooperatives InVivo, Mythique is today launching its rosé in a screen-printed bottle to energize and promote the Languedoc category on the shelves..
To strengthen its offer, Mythic unveils M Languedoc, a bottle of rosé which will energize the aisle and give a boost to the rosés of Provence. With these 7,900 hectares of vines in production, including 50% rosé, AOP Languedoc has indeed what it takes to seduce and attract consumers looking for freshness and elegance.. M Languedoc is a blend designed by the Mythique oenologist, Marie Julian, which gives a wine of beautiful aromatic intensity while remaining balanced and fresh.. A rosé that proudly advocates the terroirs of Languedoc, showcased in a collectible screen-printed bottle, available in 75 cl and magnum. This premium wine aims to stand out on the shelves and promote the Languedoc rosé category..
The mythical owl, guardian of nature
“When Cordier asked us to think about the packaging of the high-end vintage of the Mythique brand, we named it M for Mythical, but also beautiful, majestic, wonderful… M for maintaining biodiversity, for the protection of the natural environment. Because that’s what it was about translating into a mythical owl, tireless guardian of nature, emissary of common sense. We placed it in an imaginary tree magnified by a white screen print so that it reminds us with kindness and wisdom of the strength of the bond that binds us to nature”, explains Vanessa Yager, director of the Coteaux communications agency. Mythique is also revealing this year its new communication territory which highlights the brand and the region with the slogan “Mythique is Languedoc, Languedoc is Mythical”. The “they are mythical” campaign is currently being broadcast on social networks.
