The SME Un Air d’Ici, which markets the JusteBio brand, forms a partnership with pasta producer Alpina Savoie to distribute organic pasta sold in bulk in supermarkets.
Un Air d’Ici is a family business created in 2000, located in Carpentras in Vaucluse which sources, develops and distributes dried fruit products, organic seeds and cereals under its JusteBio brand. Founded in 1844 in Chambéry, Alpina Savoie is the only company to produce pasta made from French wheat. JusteBio and Alpina Savoie pool their expertise and know-how to produce organic pasta. Since April 1, five organic references of the Alpina Savoie semolina maker are distributed for the first time in JusteBio hoppers, leader in dried fruits, organic seeds and cereals, vendus and vrac and GMS. Among them, two wholemeal pasta references (complete penne and complete twist), richer in fiber than plain pasta. Organic buckwheat crozet, emblematic product of Alpina Savoie know-how, also joins JusteBio hoppers, alongside farfalle and plain twist. The range has been available since April 1 in a thousand points of sale across all major retail brands..
Bulk by JusteBio : a unique turnkey model
Full service is a success factor that facilitates access to bulk supermarkets for brands and retailers. It is a global service which guarantees a permanent link with the product (from producer to consumer), approved and recognized expertise (60 % de PdM en GMS). The product is transported to the Carpentras production site in Vaucluse. (packaging and processing), passes through the supply chain to direct delivery to stores. A way to meet the expectations of bulk buyers, very sensitive to the environmental cause and who want to limit their impact by reducing waste and favoring responsible products. 73% of them expect commitments to healthy products from bulk brands, natural, ecological and ethical provided you pay the right price. Offer quality products, French and responsible with a fair price is the stated objective of JusteBio and Alpina Savoie. The recommended price of products allows fair remuneration for farmers who grow French organic wheat, partners of Alpina Savoie.
The partnership of evidence
“We have developed, ensemble, a range from our French organic durum wheat sector, built in Camargue, more than 10 years ago, with partner farmers promoting organic agriculture committed to the restoration of biodiversity in a sensitive natural environment” explains Jean-Philippe Lefrançois, general manager of Alpina Savoie. “Since the creation of the company in 2000, Un Air d’Ici is a mission-driven SME, with a positive impact on waste reduction and food waste. Committed to food offering consumers healthy and safe products and sourcing as closely as possible from natural production regions. The co-branding agreement with Alpina Savoie, a first for us, fits naturally into this approach” rejoices Franck Bonfils, founder and president of Un Air d’Ici.
