Mars Wrigley France is one of the most dynamic players in the ice cream market. In 2020, the company continued its innovation strategy with the launch of two new recipes Snickers and Mars in the jar segment. “A dynamic and efficient segment” in Réunion, judge Sébastien Caput, GMS sales director at Redisma which distributes the two brands Mars and Snickers.
Advantage of pots : “We find the same taste and the same pleasure of Snickers and Mars bars in a jar. And “cannibalization” is non-existent between jars and ice cream bars. This helps recruit new consumers. » The first trump card, this is its practicality. It is consumed seated and there is no shortage of opportunities to consume it between cinemas, at the stadium, in front of the TV, or on a walk, voyage, shift, etc. Chocolate pieces, peanuts, caramel, creamy ice cream... The Snickers and Mars pots clearly reflect how this format has become the snacking indulgence product par excellence, that we savor while taking our time, comfortably seated. Sign that does not deceive : everyone likes the tub of ice cream, for adults as well as young people and children. Everyone has their own tub of ice cream !
