The Loua brand is evolving towards a new, more modern visual identity while retaining its DNA. Loua (by Laurence Dumont) offers fabric face masks, the eyes, practical and nomadic hands and feet for all needs and desires. A complete range of fabric masks aimed at millennials. Nothing like a beauty mask to brighten your complexion, moisturize your skin, smooth it, purify it, make it more beautiful and more illuminated… A ready-to-apply fabric mask, soaked in the right dose of beneficial active ingredients for smooth, plump skin. Distributed by JD Distribution, the Loua brand is available in supermarkets in the beauty hygiene section.