Semrush, SaaS platform for online visibility management and content marketing, was interested in the popularity of household appliance brands linked to the need to furnish the house.
Methodology of this research : for each keyword, Semrush counts online searches carried out in 2021, before establishing a monthly average. Result : in 2021, after the first and second confinements, or even third in certain regions, the French felt the need to arrange their home to make it a pleasant and comfortable place to live in all situations. We also notice that the top 5 online searches are concentrated around cooking (266,154 online searches on average per month), from the house (160,385 online searches on average per month), of IT (62 192), consoles (56 308) and decoration (44 900). Home is no longer a place where we simply sleep, but a place where we live, we communicate and we find each other. Feeling good at home has become essential for 90% of French people.
The kitchen, the lung of the house
If new living habits have been created, they have also given way to new consumption habits. Have quality robots and tools at home, contributes to the good balance of the home. For the house part, they help maintain a clean and healthy living space, and for the cooking part they allow you to make all the family's favorite dishes. In 2021, the top 5 household appliance brands most popular with the French, in terms of searches per month on average, were thus Dyson (304 615), Kitchenaid (99 615), Bosch (72 385), Smeg (71 346) and Magimix (59 062).
The vacuum cleaner, first product searched
We count, over the year 2021, 164,077 searches on average per month for vacuum cleaner. Dyson, which presents itself as the leader in vacuum cleaner brands, records the highest number of searches for household appliance brands. In second place in the ranking, we find the microwave with 139,731 online searches, followed by tumble dryer with 136,308 online searches in third place. Barbecue ranks fourth with 135,654 online searches. In fifth place comes the fridge, essential element of a kitchen, with 127,308 searches on average per month. To equip their home, the French mainly turn to five online sales sites : amazon.fr, leboncoin.fr, cdiscount.com, ebay.fr et fnac.com.
