The Belgian brand renowned for its educational and disconnected toys, innovative and gender neutral, establishes itself in France with more than 800 partner stores, including renowned brands such as Nature & Discoveries, Fnac or JouéClub, and more than 300 independent boutiques.
Before arriving in France, Kidywolf has already conquered around fifteen countries, including Denmark, Sweden, Spain, Italy, Chili, the Netherlands, or even Portugal. The brand offers a variety of toy lines designed to encourage learning, arouse wonder and encourage exploration through play. She is known for placing great importance on the design of each toy, seeking to make them timeless and elegant. So each toy design is unique, which also places the Kidywolf range in the field of decoration. Three categories of toys make up its ranges. Kidytalk, Kidycar, Kidyslides and Kidystories encourage active play and creativity. Kidycam, Kidyears and Kidymusic invite discovery and fun learning. Kidydraw Pro, Kidyalarm, Kidytimer, Kidybank, Kidynight, Kidymoon and Kidylight are designed for time learning, Of time, some sleep, safe drawing.
A Belgian success story
It all starts in 2019, when two dads, Gary and Nicholas, join forces with the objective of moving the lines of the toy industry, while each of them was established in a completely different professional career. The birth of their respective children was the trigger. As one of the founders points out : “We wanted to create a line of gender-neutral and fun toys, fueled by educational reflection, which would stimulate interaction between generations. » One of the keys to Kidywolf’s success comes from testing the toys with students and children, by parents or teachers, during the prototyping phase. This collaboration makes it possible to bring toys with optimal ergonomics to the market., making them easier to use. As for the brand name, « kiddy » (from English kid) represents young children since the brand focuses on children aged 4 to 10, while “wolf” (wolf in English) symbolizes the notion of living in a pack, interaction between generations and caring for each other.
