« Very Berry good », “On the tip of the mango”, “Pineapple and walnut” : Bénénuts has chosen humor for its new range of seeds aimed at snacking consumption. Hazelnuts, almonds and cashews are combined with fruits to fully indulge in indulgence. Colorful packs, signed Plaisir Brut, add to the fun side of the products. They are rated A, B or C in Nutri-Score depending on the recipes. With this original offer, Pepsico takes a new step to diversify the use of seeds outside of the aperitif. The Plaisir Brut Non Salé range already fulfills this function with simple products (noble nuts alone or mixed). The shift was also made in TV communications last year with a spot featuring a mother who falls for a bag of unsalted seeds on her way home from shopping.
