Organized in collaboration with the digital and environmental transformation consulting agency Isodom, the second talk from the communications agency Imagecorp, end of June, focused on CSR, on its challenges and achievements with feedback from Reunion companies.
CSR is now much more than a simple incantation or a good intention. It has become a lever of overall performance for companies that act sustainably for their ecosystem.. According to Marianne Caruel, director of Imagecorp, “CSR is more than a legal framework, it is the alignment of companies with the challenges of our territories, and with market trends, as we saw in the last talk (consume better, live better, mental health, etc.). CSR must be the backbone of company strategy and nourish their overall brand and communication strategy in order to accelerate this profound transformation and change. » Companies are key players in responding to all the challenges linked to sustainable development. They can implement actions that will have a positive impact on the sustainable development of Reunion Island.. The oil company Vivo Energy (Engen) is a concrete example of the CSR policy of a company which faces the major challenge of switching from fossil energy to electric energy. The first electrical terminals were installed in its service stations in Reunion. PetFood Run, recently renewed Nou la fé on the basis of new criteria integrating CSR, also testified.
A positive effect on performance
CSR also presents significant financial issues for companies. Promoting their contribution to the sustainable economy of the island is now necessary to access bank financing more easily., to investment funds and to remain eligible for financial recovery and support for innovation schemes. “By being part of a CSR dynamic, Reunion companies can benefit from a convincing competitive advantage and increase their attractiveness”, said Yannick Berezaie, general director of Isodom. Furthermore, CSR labeling strengthens the legitimacy of a company in its territory, territorial anchoring being a criterion increasingly valued by contractors in their public calls for tenders.
A strategic shift to take
Does CSR also have a positive effect on productivity? ? « Oui », the speakers also responded, citing in particular the greater stability and motivation of employees who share common values with their employer. Other feedback, that of the Arôme Café bakery, winner of the PME CSR Trophy from Medef Réunion in 2021. The establishment has initiated a series of actions in the direction of CSR. For the balance of his team’s schedules, she has chosen not to open weekends and public holidays. It offers home delivery of orders by bicycle., and its customers have the possibility of coming with their own container. Marianne Caruel and Yannick Berezaie pleaded in favor of a sustainable Reunion model where CSR actions would take on their full meaning. Imagecorp and Isodom have initiated a collaboration to support large companies, SMEs and VSEs in this strategic shift.
