Between news and files, a great wealth of information characterizes this issue of Leader Réunion. The first highlight, who makes our cover, relates to new eating behaviors and the way, especially, including Bourbon cured meats, emblematic company of the Reunion agri-food industry, which is celebrating its 50th anniversary this year, adapts to it. Salaisons de Bourbon will not be late for the shift towards flexitarianism which will necessarily reach Reunion Island. This is in essence the message from Olivier Masnin, Director of Salaisons de Bourbon. The company is already taking this step by extending the application of the clean label to new products.. The Clean label guarantees that cold meats are free of preservatives and artificial flavors. It is in the wake of this announcement that the Reunion meat and fish smoking company reveals that it is giving itself the means to launch a plant-based range in the future. ! New eating behaviors are also displayed in our report from the last Sandwich show & Snacking Show, which was held in April. An inspiring file with concrete examples of new products and catering concepts that are spreading in mainland France.
publication director and editor-in-chief
But how can we not see that these new eating behaviors are a driving force behind new ways of consuming? ? Manufacturing and distribution companies face the challenge of adapting, or even transform, to respond to these desires to consume differently in an inflationary context which accelerates changes. These questions will be at the heart of the discussions at the second StratCo Run Reunion commercial strategy conference., which will take place on October 11 and of which Leader Réunion is a partner. State of play, analyses, avenues for reflection and testimonies of experiences will be on the menu of this conference, the highlights of which I invite you to discover in the article that we are devoting to it. I'll see you at the start of the school year in September to learn more about StratCo Run 2023, its themes and speakers.
