One March 2020, 70% of 5,900 European consumers surveyed in a study by the Toluna Institute say they are actively taking action to reduce their use of plastic packaging. Consumers are becoming more and more attentive to the packaging of the products they buy. Brands are obliged to review their approaches by offering new, more ecological solutions.. This awareness is accompanied by a legislative framework : the AGEC law promulgated on February 10, 2020 provides for the end of the marketing of single-use plastic packaging by 2040, through a four-period process. This big step in the fight against waste will impact all production and distribution sectors.
