Expert in speaking out for leaders on professional social networks, AmazingContent today unveils its ranking of the most influential CEOs in the retail sector on social networks.
AmazingContent is the first platform that allows communications teams to easily get leaders talking on social media. Created in 2018 by Eliott Siegler, Ismaël Héry and Marc-Antoine Garrigue, this executive account management solution already allows more than 80 communications departments to extend the digital influence of more than 350 leaders, and to effectively and sustainably establish a culture of embodied communication. Thanks to proprietary algorithms offering different intelligent sleep features, analysis and publication assistance (smart publishing), as well as a personalized training and coaching course, AmazingContent aims to be a daily partner of business e-reputation. First data repository on digital leadership for managers, AmazingContent also regularly publishes industry rankings, and recently launched its Social Hub : the first tool that reports monthly the activity of managers and their reach on professional social networks. AmazingContent measures their influence score based on a single metric : the average engagement rate* per year and per leader.
Embodied communication
By speaking out on social media, Retail sector leaders are allowing their company's communication to take a step forward and converse directly with consumers beyond traditional promotional messages. Through their publications, they highlight the vision of their organization, thus giving it more weight in societal debates and in particular those which determine tomorrow's consumption patterns. More transparent, more responsive, more human, the speaking out of leaders of the retail sector on social networks better meets the expectations of new generations of consumers.
A lever to unite around the brand
For Eliott Siegler, CEO AmazingContent, “embody the vision and values, carry the strategy and defend the results : this is the crucial role of the CEO on social networks. First spokesperson for his company and personality on the executive committee with the greatest potential for influence, its communication sets the tone for the entire management team and for the other ambassadors who generally follow the codes, language elements and major themes. But if a connected and engaging CEO is an undeniable asset for the reputation of the company and a formidable lever to unite around the brand, In truth, it is all the members of the executive committee who must commit to conveying all of the organization's messages with relevance and authenticity.. Ensemble, they generate support that corporate accounts would be unable to match. »
* The notion of engagement reflects the propensity of consumers to interact with a personality or brand on social networks.
SIGNS : TOP 10 MOST “ENGAGING” CEOs
1 – E.Leclerc, Michel-Edouard Leclerc
(score d’influence : 271 730).
2 – U Stores, Dominique Schelcher
(score d’influence : 97 907).
3 – Carrefour, Alexandre Bompard
(score d’influence : 80 405).
4 – Picard, Cathy Geiger
(score d’influence : 23 395).
5 – Biocoop, Pierrick de Ronne
(score d’influence : 10 949).
6 – Fnac/Darty, Enrique Martinez
(score d’influence : 9 784).
7 – Lidl France, Michel Biero
(Score d’influence : 9 334).
8 – Spring, Jean-Marc Bellaïche
(score d’influence : 9 248).
9 – Amazon France, Frédéric Duval
(score d’influence : 8 690).
10 – Showroomprive, David Dayan
(score d’influence : 7 235).
E-COMMERCE : TOP 10 MOST “ENGAGING” CEOs
1 – Nespresso, Guillaume Le Cunff
(score d’influence : 18 441).
2 – Orange, Fabienne Dulac
(score d’influence : 15 987).
3 – SFR, Grégory Rabuel
(score d’influence : 15 493).
4 – Sephora, Martin Brok
(score d’influence : 12 327).
5 – Alltricks, Gary Anssens
(score d’influence : 12 087).
6 – Rakuten, Fabien Versavau
(score d’influence : 11 029).
7 – Commerce Street, Karine Schrenzel
(score d’influence : 10 754).
8 – ASOS, Nick Beighton
(score d’influence : 9 935).
9 – Fnac.com/darty, Enrique Martinez
(Score d’influence : 9 784).
10 – Amazon France, Frédéric Duval
(Score d’influence : 8 690).
