The evening at the Cave Nicolas de Saint-Denis which took place last November closed a "Caves tour" started in April in the Saint-André cellar
On the occasion of the 200 years of the brand. This series of private evenings was intended for the most loyal customers to thank them in a moment of conviviality.
"We take this anniversary to highlight our stores, Our wine merchants and thank our customers. We meet our customers through nine dates to explain to them the story of Nicolas, in a city, but also on the island. The Nicolas brand has been living in Reunion since 2000. It seemed important to us to recall this ”, declared in our columns last September Xavier Segall, Director of development of the Nicolas brand at Covino, While the tenth cellar Nicolas had opened in Saint-Joseph. Master franchisee Nicolas in the Indian Ocean, Covino is today developing a network of 10 cellars in Reunion : Saint-André, The Barachois, Ownership, The Port, The Spur, Saint-Gilles-les-Bains, Saint-Leu, Saint Pierre, The stamp and
All Nicolas cellars.
Saint Joseph. To offer an offer of more than 600 references of wines and spirits, The Nicolas brand employs 20 employees on the island. It is also established in Mauritius with two cellars (Trifle and Tamarinds) and in Madagascar with three cellars (Ambatobe, Ivato and Ankorondrano), where the 200 -year birthday was also marked by a store entertainment.
200 ans d’innovation
Louis Nicolas establishes his main store rue Sainte-Anne and three other deposits in Paris. At that time when the wine was drinking on the spot or was bought in a barrel, Louis Nicolas has a revolutionary idea that will change habits : Sell the wine in the bottle. Twenty years later, Nicolas invents the delivery of wine at home. In 1870, The brand has 30 points of sale. In 1898, Louis Nicolas entrusts the company to his son Étienne. In the early 1920s, Nicolas again marks the history of trade by supporting its development on an intense communication campaign. Unheard of ! The brand calls on a painter to imagine an emblematic character who has become cult : Nectar. In 1966, Nicolas will also be the first brand to offer Beaujolais Nouveau. Bought in 1988 by the Castel Frères group, Nicolas continued in the path of innovation. In 2000, The brand is a pioneer in the sale of online wine. Nicolas now has more than 500 stores in France.
