It was on this idea that Origami Marketplace was launched in 2017., solution supporting brands and brands in their digital transformation and their CSR strategy.
The second hand is now an integral part of everyday life. According to a 2022 study by Tripartie, this market is estimated at 7 billion euros in France and 86 billion euros in Europe. Seven in ten people have already bought second-hand clothes and one in five have already sold their phone. And the forecasts for the second-hand market are not decreasing.
Proof of this is that it is growing 25 times more than that of traditional retail according to ThredUp and GlobalData Retail. What if the circular economy was gradually revealed as the future of consumption? ? The answer is yes for Origami Marketplace, which aims to support retailers and brands in this CSR-oriented digital transition through an innovative solution based on the marketplace model..
The second-hand market not only changes ways of consuming, but also shakes up business strategies and habits. According to a survey carried out by Appinio in 2021, 48,8% of buyers opting for sustainable items did so “to reduce the impact of their wardrobe on the environment”. According to a survey published in April by www.site-annonce.fr, two out of three French people would resell their clothes to make money, and 81% estimate that second hand allows them to make between 25 and 50% savings. Finally, according to an estimate from the general business directorate of the Ministry of Economy and Finance on the collaborative economy, the circular economy is expected to reach 335 billion dollars globally in 2025 compared to 15 billion in 2014, i.e. growth multiplied by 20 in ten years. Consumer motivations and the current context therefore clearly show that this market will continue to grow and make its place in many sectors.. Because second hand is not reserved for ready-to-wear or technology.
The second hand, a lever for loyalty and growth
Many brands have unveiled their second-hand platform in recent years in all sectors., like in construction with Waste Marketplace. Beyond the creation of marketplaces, companies must today adapt by adopting an environmentally friendly policy on several levers : purchasing strategy, inventory management, analysis and modification of product life phases, so many means that will promote the establishment of a virtuous circular economy and even save money. Origami Marketplace imagines platforms that can respond to certain points and highlight these approaches to consumers. Let’s take the example of a specialized brand : today these brands are thinking about new growth levers via B to C or even C to C platforms, thanks to the integration of external sellers to increase their catalog, while offering a space for reselling their unsold items or customer products (second hand). These growth levers make it possible to increase consumer loyalty through the possibility of reselling brand products in one click and re-equipping at a lower cost.. Furthermore, opening a sales platform between individuals allows you to capitalize on the largest stock that exists : customers' homes. We are therefore moving here from a consumer mode to a consumer-actor mode.
The marketplace : a retail must-have
According to the Federation of e-commerce and distance selling (FEVAD), 527 million transactions were recorded online at the start of the year (compared to 499 million in the first quarter of 2021). The number of companies opening their e-commerce site continues to increase (+11% over one year). The marketplace therefore continues to prove itself. This growth lever is now inevitable for all types of businesses : retailer, pure player or even small merchant. With digital, purchases happen more instantly and consumer engagement comes to the forefront. Brands and brands therefore have every interest in adopting a customer-centric strategy.. The marketplace allows the catalog to increase by capitalizing on external suppliers. And all this in one basket. It also allows any type of person to sell on a platform. This catalog challenge managed directly by the seller requires marketplace operators to have to, Firstly, rely on a solid and automated platform, on the other hand, to control the quality of sellers. The marketplace thus allows brands to improve their online and offline offers in order to best meet consumer expectations and provide better quality of service.. It seems essential to integrate it into all distribution channels, and especially within stores, because it is an inevitable pillar for a successful multichannel strategy.
