The first Ange bakery in Reunion opened its doors on December 6 in Sainte-Suzanne at the Saint-Jean shopping center. There you can find the products that make the brand’s brand successful in mainland France. : Angel wand, Angel bubble, paving stone Angel, as well as essential local specialties, tels les macatias. Three other local openings are planned this year.
Created in Provence in 2008, Ange capitalizes on a modernized bakery concept, French-style coffee and fast food at affordable prices. With 150 franchisees, the network employs 4,000 employees in 250 bakeries in mainland France. In Reunion as everywhere else, the breads are kneaded, shaped and cooked on site throughout the day for maximum freshness. The initiative also helps create jobs and participate in the dynamism of the local ecosystem by establishing partnerships with local suppliers.. The choice of premises was notably made in the selection of Meunier de Bourbon for the supply of flours. The Ange bakery in Sainte-Suzanne has around twenty seats and an Ange Café including a barista area. His brigade has around twenty employees in the bakery, production and sales. “Our desire is to be able to offer reasonable prices that are accessible to all.. So, for example, we offer “good low Ange prices”, frozen or reduced prices on essential products, like the Angel wand at 0,€90 each in 3 + 1 free offer”, underlines the manager of the Ange franchise in Reunion.
Sainte-Suzanne, first in a series of implementations
“It’s the right time for Ange to set up in Reunion Island. The market is dynamic and buoyant. Customers are fond of new products while being very attached to the quality of breads and pastries. This is exactly what we aim to do “. explains Mathieu Tailland, director of international expansion of the Ange network. The new Sainte-Suzanne bakery received a good reception. For this first opening in Reunion, the network's research and development team has implemented manufacturing methods and a map adapted to local resources. She plans, after the opening of the second bakery in Reunion, the establishment of a laboratory to promote 100 hundred percent local production. This next opening will be in Saint-Pierre in the spring. Ange plans to open three bakeries this year on the island.
