Faced with the decline in paper mail, La Poste is showing creativity by looking for new growth drivers. Postal workers take on new missions. Among them, first and last mile transportation for professionals.
A little over a year ago, the La Poste group officially presented its new Log’issimo subsidiary, providing logistics services to professionals, at the national level. Faced with the stagnation of traditional mail, La Poste is developing other activities mobilizing its teams, its regional logistics platforms and its fleet of vehicles. Log’issimo is also active in Reunion and, since last year, the Chaudron logistics platform integrates, in addition to postal operations, new services. “Log’issimo deploys its expertise in several areas : logistics services for traders, food, general service logistics, storage, tailor-made logistics operations. We position ourselves on first and last mile services. We target small and large businesses and communities for the collection and delivery of small goods and documents or for any other service included in our offer.", explains Christophe Cazal, director of the mail-parcel services branch in Reunion. La Poste’s strengths in this redeployment of activities ? “Our logistics at work six days a week, our knowledge of the territory, our professionalism and the trust enjoyed by our staff. Everyone knows they can open their door to their postman.”, argues Christophe Cazal.
From home delivery to the population census
Among the first customers of La Poste’s new services in Reunion, St Rolan and his carton Ti Boutik in the second half of 2021. A range of sandwich breads and pastries, intended for remote local businesses, in a format designed to be delivered via this channel. La Poste was chosen by Leader Price for home delivery of products ordered online by click & collect. Postal workers deliver meals to homes at the request of social services in several municipalities ; they take advantage of it to maintain social ties with people, making sure they are okay. The insurer Allianz has entrusted La Poste with the delivery of its alert remote controls to elderly or vulnerable people. : La Poste staff, once there, don't just hand them the device, they install it. Other type of partnership with professionals, delivery of spare parts to garages (waiting for signature). La Poste collects plastic bottle drop-off points for recycling. Finally, at the beginning of the year, La Poste carried out a census of the entire population of the CIVIS municipalities on behalf of the intercommunality. Building on this first successful experience, it responded to the call for tenders from the 24 municipalities for the census of the entire population of Reunion next year.
Contact Log’issimo Réunion, new services from La Poste : 36 34.
