This is of course the start of the deployment at the Proxi Meeting, the convenience brand of the Carrefour group, which puts small businesses in the spotlight. The Proxi brand is already displayed on the fronts of several neighborhood stores across the island.. The arrival of this brand, which brings the professionalism of a large distributor like Carrefour to the scale of the store, obviously arouses a lot of interest among traders. Among the old “Vival” of course, but well beyond… Building on its successes in mainland France, Proxi has a very good reputation in the world of small food businesses. Alain Picard, operational director of proximity at GBH Réunion, and his team ensure the implementation of Proxi in Reunion. Alain Picard was kind enough to comment on this deployment for us. In resonance with this event, We will usefully discover in our Trend section “the five trends that will resist the crisis” where proximity figures prominently. Trends which reinforce the wave of organic and naturalized products which now cover all food production and not just food, as shown by the Reunion brand of organic cotton clothing Moero or the new cosmetic products. But the event at Reunion Island in terms of organic, it is undoubtedly the decision of Danone Réunion to offer a range of organic yogurts produced locally after a rigorous study of the market. A first on the local industrial level and a sign that organic is expanding its customer base to new consumers. Grand Sud Productions announces the arrival of the Capri Sun paper straw. A change which is not anecdotal given the enormous success of Capri Sun in Reunion. Especially since the brand is announcing fully recyclable Capri Sun packaging within a few years. Three examples among all those we report on in this issue and which testify to the dynamism of local production. So many positive signs for success, as we all hope, a way out of the crisis from above.
Carole Manote,
Publication director and editor-in-chief
