Colgate launches its first whitening serum that works during sleep, safe for enamel. Colgate Max White Whitening Serum eliminates, after just three weeks and through continued use of the product, up to fifteen years of discoloration caused by certain foods and drinks.
According to a Colgate study carried out by Ifop in 2022, more than one in four French people deprive themselves of smiling because of doubts about their oral hygiene. On the transition to adulthood, the proportion increases to four out of ten French people. This is the audience that the new Colgate Max White Whitening Serum is aimed at.. How does this whitening serum work? ? “Thanks to its patented formula containing hydrogen peroxide at 0,1 %, diluted in alcohol unlike water-based pens already on the market”, replies Mehdi Ait-Lahsen, head of scientific affairs France and Belgium at Colgate-Palmolive. “This ingredient is known for its effectiveness in the area of whitening. It is regularly used by dentists with a greater professional concentration. » In this exclusive formula, the alcohol evaporates quickly after application to leave a film containing hydrogen peroxide directly on the tooth surface. “Hydrogen peroxide is a safe ingredient to use when used at the right concentration as is the case in this serum. It is able to act on deep stains caused by food and drinks by destroying the pigments that compose them. A polymer with unique properties keeps hydrogen peroxide in contact with teeth and prevents it from being eliminated by saliva during the night for maximum effectiveness.", specifies Mehdi Ait-Lahsen.
An application in four steps
After brushing your teeth, you should dry your teeth with a dry tissue. Press the end of the pen until a small drop appears on the strands. First use may take up to 20 clicks. A thin layer is applied to each upper tooth : we wait ten to fifteen seconds for a transparent film to form. We repeat the same operation with the lower teeth. One to two drops of serum cover up to four teeth. Avoid the gingival area. Leave to act overnight. The new Colgate Max White Whitening Serum allows one month of use.
NEW MAX WHITE TOOTHPASTES
Colgate Max White Optic : this toothpaste benefits from a formula that combines optical brightening agents with cleaning particles helping to eliminate dental plaque and stains on the surface of the teeth. Intended for adults and children over 7 years old. Colgate Max White Charbon Actif : clinically tested, the formula of this toothpaste contains activated charcoal and gentle mineral microparticles to remove surface stains and restore the natural whiteness of teeth. Colgate Max White toothpastes are available in supermarkets.
The new Colgate Max White Whitening Serum is sold exclusively on Amazon.
