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Friday 8 November 2024

The new design of the Cointreau bottle

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It’s time for the evolution of the famous square bottle, created in 1885 by Édouard Cointreau and which has spanned the ages while remaining resolutely contemporary.

Shape, ribbon, medallion, label, material with two thirds of recycled glass from France : this redesign of the iconic bottle is the most daring in almost one hundred and forty years. Cointreau and its orange liqueur enter a new era. Still as unique and recognizable, the new Cointreau L’Unique bottle pays homage to the history of the House and to the orange, the distillation and maceration of the peels of which are at the heart of its liqueur. For the first time since the creation of the brand, orange takes pride of place on the label. With a global launch, Maison Cointreau presents this new bottle in a unique campaign, inspired by the art of the cocktail, which honors Alfred Cointreau, sixth generation of the Cointreau family !

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