1,8 billion websites, 5 billion internet users… Be present on the web through a showcase site, an e-commerce site, a blog or personal page, it is now a simple formality. But how can you be seen by your potential customers? ? How to appear in the first Google search results ? How to convert your visitors into buyers ? How to optimize your chances of success on the web ? The answer : le marketing digital. It is in fact by mastering all the levers of digital marketing that you will be able to stand out from the crowd and develop your business.. In 150 questions and answers, this book presents the best practices of web marketing, to win over or retain your customers : natural or paid referencing, online advertising, contents, social networks, e-mailings… Accessible to all, the book allows you to define a digital marketing strategy and implement simple tools and techniques to develop visibility, performance and success on the web.
The authors
Hervé Rioche is a marketing manager in a training organization. He uses all web marketing revenue to develop the notoriety and commercial activity of his company. Yohann Sorin is a webmaster in an SME. E-commerce specialist, it implements all digital marketing techniques to boost traffic and conversions on different websites.
Digital marketing in 150 questions
Develop your visibility, its performance and notoriety on the Web. Hervé Rioche and Yohann Sorin, Gereso edition.
