The Promojardin-Prom’animal association and Les Échos Études provide a clear assessment of the French pet market. Sales increased by 7% last year, after excellent performances the previous two years. If demand remained stable in volume, inflation pushed the results upwards.
The dynamism of the pet market continues unabated. Despite the deterioration of the economic situation, sales gained 7% in value last year at 5,8 billion euros. These good figures demonstrate the vitality of a market that has been on the rise for several years.. This is driven by an increase in the number of animals and a premiumization of the offer, reflection of changing consumption habits and increasing anthropomorphism of owners. Added to these underlying trends is the “Covid effect” and its serial consequences. (telecommuting, feeling of isolation, return to local tourism…), which have led households to take even more care of their animals, boosting sector sales in 2020 and 2021.
The price boom in petfood
The success of the market in 2022, however, shows another face. Last year's results mainly reflect the surge in prices, particularly in food. Petfood experienced average inflation of 10% in 2022, according to estimates from Promojardin-Prom’animal. Manufacturers have had to face an explosion in their costs and strong tensions on supplies, caused by the war in Ukraine and extreme climatic episodes limiting harvests. The situation was also aggravated by episodes of swine fever and avian flu which caused losses. Despite this surge in prices, food purchases remained rather stable, consumers can barely cut back on these expenses. The weight of petfood has enabled the pet market to almost maintain its volume. (-1 %), which already demonstrates tremendous resilience given the context of last year.
Disparate situations depending on the animal family
The dog market is a big winner. It is the only one to have progressed in volume and value : the increase in turnover reached 9%, a boom similar to that of the previous year. The cat market is also doing well with a comparable increase of 9%., but it has declined in volume. Faced with soaring food and litter prices, households have further slowed down their purchases of accessories and equipment. Among the markets that ended in positive also include garden birds (+6 %) and the farmyard (+3 %). These families are benefiting from more sustainable trends, such as the preservation of biodiversity, the hunt for waste or the desire for “eating better”. The growth in their turnover nevertheless masks a fairly marked decline in volume purchases.. The other families show a less encouraging record. They closed the year in the red, with results that sound more like a return to normal after their exceptional growth in 2021.
More and more pet stores
On the distribution side, pet stores did not disappoint. Always driven by the opening of new stores, their sales soared by 17% last year. Good performance also on the mass distribution side (+9 %), who took advantage of the weight of petfood on its shelves. E-commerce, for its part, maintained a 15% share in purchases of animal products. Garden specialists (garden centers and agricultural self-service stores), on the other hand, were further penalized by the weight of non-food in their product offering and ended the year in negative (-1 %).
PROMOJARDIN-PROM’ANIMAL
Association working to promote gardening, improving the environment and the plant and animal living environment, Promojardin-Prom’animal brings together industrialists, distributors and specifiers in the garden and pet market. Every year, the association publishes the annual overview of the garden and pet markets.. Complete studies relating to 2022, processed by Échos Études, are available at the beginning of May.
www.promojardin.com
