The French leader in gold investment and jewelry expertise has always opted for a franchise deployment allowing it to establish itself throughout France. The brand now has more than 60 agencies in France and two in Germany., and even integrates a foundry into its system.
Since its creation in 1976, the Comptoir National de l’Or offers access to the physical gold market to individuals and professionals. Leader on the precious metals market in France, with a turnover doubled in 2020, the brand confirms the success of a franchise which is not experiencing the crisis. The Comptoir National de l’Or is firmly established in the territory through a network of agencies which is experiencing constant development, own and concession and plans to open 20 new agencies within the next two years. The Comptoir National de l’Or has mobilized internally to expand its range of services in order to be able to offer its customers a storage service. The brand has at the same time developed a high-end expertise service on the repurchase of precious metals. These areas of development have enabled the network to maintain its activity and double its turnover compared to 2019.. “Our network is calmly continuing its deployment in France and the overseas territories so that our services can be accessible to as many people as possible” summarizes Laurent Schwartz, CEO of the Comptoir National de l’Or.
Gold online
Precursor of Gold online investment with the opening in 2000 of the site Gold.fr and recently of its e-commerce platform GoldReserve, The Comptoir National de l’Or is continuing its omnichannel strategy to allow as many people as possible to access the precious metal. The specialist aims to create a sector for the valorization of second-hand jewelry and precious stones at a time when the second-hand market is booming and attracting more and more consumers.. Laurent Schwartz : “We took the digital shift very early on and have always been keen to offer a range of quality services in line with the expectations of an increasingly demanding clientele., particularly in terms of environmental concerns. The promotion of second-hand jewelry has in fact become a real issue and we aim to create our own sector. »
A safe haven
Gold remains considered the safe haven par excellence, where to turn in difficult economic times, because it guarantees coverage against the risk of a fall in the stock markets, especially after their notable surge since the major low in March 2020 due to the health crisis. Uncorrelated from other asset classes, the yellow metal is a perfect portfolio diversification tool. In 2021, analysts' forecasts provide a favorable context for investors. Real interest rates kept very low by central banks, coverage against the risk of a stock market drop, inflationary pressures, recovery in jewelry demand, significant budgetary support measures. Logically in 2021, the price of the yellow metal should continue to grow.
The Comptoir National de l’Or is looking for new candidates
The profile sought to join the network does not necessarily have to have skills in the field of gold. However, the future concessionaire Le Comptoir National de l’Or must be a good trader and have good communication skills as well as management skills. To become a dealer, you must provide a personal contribution of 60,000 euros.
