Organized by Optimark Indian Ocean and Leader Réunion, the commercial strategies congress in Reunion, StratCo Run, make an appointment, October 11, to trade and industry decision-makers for a second inventory of economic and commercial issues which promises to be even more inspiring than the first.
“The world of consumption today faces considerable challenges. All topics, all stakeholders, whatever their size or their place in the sector, are affected by profound changes in consumption models, which directly impact business models, the intangible capital of brands, the way of addressing its customers and partners. » This conviction is that of an analyst of the changes at work in consumption, Philippe Goetzmann. She sets the tone for the next StratCo Run 2023 conference, where Philippe Goetzmann. will present his own experience as a former manager of mass distribution and today as a consultant and advisor to companies in search of benchmarks, of the head, of objectives and method in a changing world. “To respond to the challenges, you need a global vision, 360 degrees, which integrates the internal and the sector, the client and the tools, strategy and operations”, warns Philippe Goetzmann who lights the way to “succeed in the new consumption”. Its analysis will echo the findings and observations that informed the first StratCo Run congress in November 2022. In particular on the card to be played by local production. Philippe Goetzmann will take reflections on the future of trade and production in Reunion a step further.
Clarify the issues, tracer des perspectives
But to draw perspectives, the second StratCo Run will have, in continuation of the first, intended to take stock of the situation, looking back on the past year, issues facing the Reunion economy in 2023. Three themes, three round tables, will structure the debates. New ways of consuming due to inflation : essential subject, developed at StratCo Run 2022 by Armelle Garnier, general director of the Ipsos Indian Ocean institute, in his presentation of the results of a study on the consumption behavior of Reunion Islanders during the inflationary period, work which she then extended to ongoing changes in consumption. Second theme : local production. Since the Covid crisis and confinement, local production is no longer seen only as a source of development and employment, but as a crucial contributor to the economic autonomy of the island. More relevant than ever, the freight issue, its availability and cost, will provide the material for a third round table, complementary to the previous one.
Yves Puget returns
StratCo Run 2023 will be pleased to find, at his microphone, Yves Puget, LSA editorial director. Introducer of interventions, debate moderator, and above all a commentator on economic news, of which he is one of the most prominent observers in mainland France. Last year, Yves Puget had pleaded in favor of more partnership relations between industry and commerce. We will see if he was heard. In 2022, the first StratCo Run congress brought together more than 150 decision-makers from the Reunion economy.
INFORMATION, RESERVATIONS AND REGISTRATIONS ON WWW.STRATCORUN.RE
PHILIPPE GOETZMANN, ANALYST AND ADVISOR
Philippe Goetzmann chairs the Philippe Goetzmann consulting agency &, which supports companies in the transformation of retail, developments in the food industry and the emergence of the service economy. After studying at Sciences Po, he joined Auchan France where he managed several hypermarkets, the directions of the offer, then institutional relations and the brand. He is a director of the Ferrandi hotel school and the Paris School of Commerce.. Philippe Goetzmann chairs the trade commission of the CCI Paris Île-de-France and is a member of the French Academy of Agriculture.
