The Export Club of Reunion Island presented its “white paper for the internationalization of companies in Reunion Island by 2026” on September 15.. This new roadmap outlines new directions for this association of business leaders, founded in 1998. “We are at the right time to ask ourselves the right questions”, considers its president Laurent Lemaître. If the health crisis and the closure of borders did not prevent the movement of goods and exports of Reunion products, it seriously disrupted the projects of the Club and its partners. Symbolically, the Export Club sets a quantitative objective : increase the island's exports from 500 million euros today to 1 billion in five years. A progression which should especially be obtained in the service sectors, with very significant export development potential, especially in Africa, according to Laurent Lemaître. It especially highlights the notion of collaborative export, consisting of bringing together companies in joint actions. This strategy is currently being tested with the Chamber of Trades, by bringing together artisans from the agri-food sector under a common brand and seeking distribution networks for them in several European countries with high purchasing power. Likewise, the Club wishes to invest in a complementary approach, that of territorial marketing initiated by the Region. The Export Club also calls for the creation of an investment fund specific to overseas territories and a tax exemption fund dedicated to exports., considering that current aid for internationalization is not adapted to the size of Reunion companies.
The Export Club publishes its White Paper and reorients its action
