As he committed to at the beginning of November, the State now communicates monthly on the controls carried out in large retail chains to verify the correct application of the Quality-Price Shield. December 14, the prefecture published its first press release, discussing progress and areas for improvement. First observation by competition department controllers : all brands respect their commitment, and the price of the average BQP basket has fallen by four euros since October, going from 345 to 341 euros. The visibility of the system also improves “with the installation at the store entrance of a harmonized poster presenting the 153 products per department. This is progress for consumer information which must be generalized and highlighted in all stores”, specifies the prefectural press release. The outage rate of BQP products on shelves remains high, varying from 14% to 27%. The prefecture calls on all signatories of the agreement to open a reflection on “an improvement of the production chain, delivery and shelving”. December 14, the Price Observatory, margins and revenues, for its part, issued a favorable opinion on the latest version of the BQP. The Observatory makes various proposals to improve the system. He asks in particular to distinguish it into “four sub-baskets, each capped by a maximum price, including food products respectively, household cleaning products, personal hygiene products and infant products”.
The Price-Quality Shield under state supervision
