During the pandemic, mental and emotional well-being has become a priority. Organic also meets the ambition to find peace and serenity at all times, by all means.
In 2020, cases of major depressive disorders and anxiety disorders jumped by 28% and 26% respectively according to a study published by the journal The Lancet D. Since, anti-stress solutions are multiplying via gummies, sprays, complements, drinks, etc. Likewise the solutions to rest better and sleep better. With the need to be closer to nature and to preserve the environment, the new paradigm of well-being is developing, to which organic responds but which goes further than organic.. This quest for well-being aims for a synergy between physical and psychological. A rising phenomenon? Maybe even already a revolution : in 2021, the social network Pinterest mentioned a spike of +145% in searches for “increase your vibration” and +60% in searches for “how to protect your energy”.
Female intimacy liberated
The taboos of femininity (rules, menopause, White hair, post-partum…) are beginning to be broken to highlight female well-being in its entirety. The wave of feminism of women empowerment helping, a new generation of cosmetics and food supplements is emerging in this direction. A microtrend that could liberate a majority of women.
Supreme well-being
CBD or cannabidiol is an ingredient that has been making the buzz for five years and which continues its rise in cosmetics. The promise of multiple effectiveness for this cannabis or hemp plant extract : in addition to its analgesic effects, antioxidants and neuroprotectants, it has soothing properties, balancing, anti-aging and anti-inflammatory for the skin. Associated with a universe that is at least sobering (and yet, cannabidiol is not psychotropic at all), he started the trend of well-being through plants.
