L’Auberge Digitale launches the Auberge des Talents, a hub of content creators whose aim is to gain recognition for this profession among local economic players. The objective ? Lay the foundations for a booming profession that is still poorly supervised in the region, through an ethical and responsible approach to influencer marketing.
In the meeting, the influencer profession is still in its infancy. This is why the Auberge des Talents aims first and foremost to be a platform for exchanges around new digital professions.. “Our goal is to support talents towards their full potential by giving them access to the right information, good training, but also with the right contacts”, specifies Jérôme Calvet, founder of Auberge Digitale. This Reunion consulting agency puts its five years of expertise in the field of social networks at the service of this new project. But it’s also about breaking down preconceived ideas about influencer marketing.. The exponential growth of digital, the era of communities and the youth of the influencer marketing sector pose numerous legal and ethical issues for those involved in the profession. Which makes the structuring of this sector all the more complicated to understand and support. L’Auberge des Talents intends to demystify the workings of influence. “Influencers are neither muses nor gurus. They are there to actively participate in the brand's storytelling, whose values they share. In any case, this is our vision of reasoned and responsible influence., and it is the one shared by the members of the Auberge des Talents”.
A “responsible influence certificate”
The objective of this incubator is to appear as a place of training and expression which supervises content creators and helps them decipher market codes and trends.. For that, the Auberge des Talents team guide, but also warns of the dangers and bad practices of networks. " For us, well-being and mental health are aspects of this profession that should not be neglected. This is why we offer access to different types of training, particularly on ethics”, continues Jérôme Calvet. The subject is the subject of certification proposed by the Professional Advertising Regulation Authority (ARPP), of which Auberge Digitale is an active member. First actor in the Indian Ocean to relay this initiative, the Auberge des Talents will push all its learners to take the ethical and responsible influence certificate. “Ultimately, we would like influencers who have this certification to be able to display it. This would be both a guarantee for the brands that trust them and a mark of recognition for the communities that follow them.”.
