Digital communications agency of the Altavia group, specialist in commercial communications for retailers, Altavia Blue Lions acquired Master Group agencies. The integration of this network of six historic communications agencies in the region positions Altavia Blue Lions among the leaders in Africa and the Indian Ocean.
Since its launch in 2013, Altavia Blue Lions is the reference agency for international and national brands wishing to develop campaigns in African markets, like L’Oréal, Michelin or even Seb. Gradually, the agency expanded its presence on the continent and opened offices in Abidjan, Casablanca, Accra, Johannesburg, Nairobi, and Dubai. The merger with Master Group agencies allows Altavia Blue Lions to expand into new markets while creating synergies, both geographically and in terms of professions and clients. With 81 employees and nearly 100 clients, the six Master Group agencies are historically established in four territories : the meeting (Court-Circuit, Facto), Madagascar (Facto, Unit Media), Maurice (Hatch) and Martinique (Facto).
Enthusiasm, excitation, pride
By integrating Altavia Blue Lions, Master Group agencies have access to the vast network of Altavia group agencies, first commercial communications group, dedicated to Retail Marketing Services and present in 45 countries on four continents. For Altavia, this merger between Altavia Blue Lions and Master Group is part of the expansion dynamic, geographic as well as services, operated by the group. “Altavia Blue Lions and Master Group are influential and recognized agencies. I congratulate them on this operation, which is a real accelerator for their growth” declares Raphaël Palti, founding president of Altavia. For Adrien Cusinberche, president of Altavia Blue Lions, “thanks to this rapprochement, we become a unique platform for advertisers who wish to deploy campaigns in the area. » “The agencies welcomed this rapprochement with three words : enthusiasm, excitement and pride ! Indeed, there are strong synergies for the commercial development of our clients in Africa and Overseas” welcomes, on his side, Francois Mandroux, general manager of Master Group.
An Africa-Middle East-Indian Ocean creative hub
Following this operation, the perimeter of Altavia Blue Lions doubles in size. In total, the agency's network now has 120 employees present in nine countries for a cumulative turnover in 2021 of 19 million euros. For Fabrice Boutin, Managing Director Facto Réunion and Antilles “We have already created synergies between Réunion and the Antilles for clients like Orange, Nestlé, Citeo. Blue Lions is an important digital player which allows us to strengthen our online offering, notably with access to more efficient analysis tools for our customers.. For our part, we are now positioned as a creative hub in the Africa-Middle East-Indian Ocean zone and we are already working on creative strategies for some of their clients in this zone.. »
ALTAVIA, A LEADER IN COMMERCIAL ACTIVATION
Altavia is the leading commercial communications group, international and independent, dedicated to retail. Founded in 1983 by Raphaël Palti, its president and CEO, the group offers commercial activation solutions specially adapted to the needs of retailers. Altavia finds innovative ways, technological and efficient, serving customer connections and thus improving the commercial performance of more than 500 brands and retailers around the world. The Altavia group employs 2,500 employees and achieved a turnover of 720 million euros in 2021.
