At Reunion in 2021, 50% of consumers say they consume as many or more organic products as before (IPSOS, Meeting August 2021). They have growing expectations regarding naturalness, the quality of animal feed, animal welfare and respect for the environment. That is why, for over 25 years, Lactel is committed to organic and continues to develop the sector to offer good quality organic milk. Lactel Bio is already well established on the island with 6 references in plastic bottles : semi-skimmed 25cl, 50cl and 1L, whole 50cl and 1L and skimmed 1L.
A new brick format arrives in Reunion !
Since September 2021, Lactel Bio offers its semi-skimmed milk in a core 1L carton format in order to meet consumer expectations. The brand guarantees the cows access to the meadow as soon as the weather permits as well as a greener diet., GMO free (<0,9%), synthetic pesticide or fertilizer. On the other hand, the packaging, with an authentic and differentiating design, is recyclable and made of more than 80% plant-based materials. The launch is supported by an impactful 360° plan : in store with a display system at the back of the shelf and on promotion (stop rayon, palette skirt, totem, etc.), events and a poster campaign, and in the media with a digital campaign (YouTube, social networks).
PRESIDENT launches its delicious AOP feta
Mediterranean recipes, dont pass, are the big winners in the cheese department. The market has a turnover of €73 million, growing by 49% in ten years. In 2020, the AOP feta market is growing by double digits : +18% and volume vs 2019 (IRI, metropolis, all circuits, CAM P13 2020). President responds to this trend with its new AOP feta made in Greece, with a fresh and unique taste and a firm and melting texture. This sheep's and goat's milk cheese can be enjoyed cut into cubes or crumbled in a salad., hot in bricks or even in gratin.
A strong brand to complete a department that has not yet revealed its full potential !
RONDELE modernizes its range of fresh spreadable cheeses
In January 2021 in Reunion, Rondelé has unveiled the new look of its range of fresh spreadable cheeses : new designs, same recipes.
Packaging plus impactant, more delicious and fresher, it’s a successful bet for the brand which gains 15% of VMH (average weekly sales) since this renovation (IRI – CAM P4 2021 mainland France – excluding Carrefour and Intermarché). Indeed, the new logo, the regional origin of the ingredients and the ultra-delicious sandwich catch the eye. On the back of the pack, consumers can draw inspiration from recipe suggestions
in order to develop cooking usage and find information
on the regional ingredients used.
Made in Aveyron from milk collected in France, the savory taste and airy texture of each recipe are preserved.
A range of 7 varied flavors that will delight all consumers !
