The interview that Olivier Mercier gave us, Managing Director of Caillé Grande Distribution, is worth reading for more than one reason. First of all, Olivier Mercier takes stock of development projects, starting with the Leader Price brand. With, among others, several announcements : the creation of Leader Price drives, the extension of the Leader Price Express convenience brand to new points of sale, the expansion and remodeling of the Leader Price supermarket in downtown Saint-Denis and the continuation of the modernization program for all of the brand's stores.
While recalling the soft discount positioning of Leader Price, the general director of Caillé Grande Distribution also summarizes his digital strategy, whose drives are the last extension. But what will also be interesting in the interview with Olivier Mercier, this is his testimony as a business professional on current developments in terms of consumption. It describes changes and adaptations in consumer behavior in the context of the health crisis, crisis in which Réunion is still entangled at the time of publication of this back-to-school issue of Leader Réunion. He explains how Leader Price and the other Caillé Grande Distribution entities, through the commitment and professionalism of their teams, meet new customer expectations. His comments on transport difficulties and rising raw material costs echo those of representatives of the productive sector and importers, also read in this issue of Leader Réunion. We also talk about solutions to problems in two other subjects more particularly. On the one hand, it is the exemplary partnership between St Rolan breads and Chronopost to deliver to small businesses via online ordering.. It also sheds light on the new local economy, those of Reunion startups, and his ability to take a fresh look at things. We asked Sophie Dubernet, startup manager of the Village by CA in Reunion, to explain to us what makes the originality and unity of all these projects and their actors.
Carole Manote
Publication director and editorf
