The Paris 2024 Olympic torch relay in Reunion ! This historic day, June 12, approach. A meeting also for Coca-Cola, global partner of the Paris 2024 Olympic and Paralympic Games, whose local support system brings the universal values of sport up to date in Reunion, but also solidarity, of inclusion, diversity. Values that resonate at Reunion.
Coca-Cola has been present at the Olympic Games since 1928 and has been part of the life of Reunion Islanders for decades ! At the start of the 21st century, the brand is committed to profound and lasting changes in accordance with its values and those of Olympism. These values are firstly reflected in the desire to share the magic of the Paris 2024 Olympic Games with as many people as possible.. To benefit in particular its consumers in the Overseas Territories where, for the first time in history, the Olympic Flame leaving from Greece will stop (Guyana, Meeting, Polynesia, Guadeloupe, Martinique) during his journey through France to the opening ceremony of the Olympic games, in Paris, July 26.
Coca-Cola meets overseas territories
In overseas territories, Coca-Cola's national system is relayed by its bottler partners. The local teams in Reunion have been mobilized for several months to allow all Reunion Islanders to experience this unique moment.. Paralympism is just as much in the spotlight for the brand, which makes accessibility one of its strongest commitments of all its actions. It all started in October 2023 with the launch of the national campaign offering the French people the opportunity to carry the Olympic Flame. Several Reunion Islanders who applied were selected. They will be part of the bearers of the Flame, June 12, in the meeting.
Five million bottles with the Paris 2024 Olympic Games logo
Since February, brand support takes the form of a big game. Until June 16, 5 million bottles bearing the Olympic logo will allow you to win complete stays for Paris 2024. The winners will be able to attend the Olympic football competitions at Stade de France and tennis competitions at Roland-Garros.. A great game supported by a digital campaign #Find your code. The principle of the game consists of scanning the QR Code on the bottle and finding its unique code on the back of the label to try to win exclusive Paris 2024 stays and sports bags and caps..
Partners and employees will participate in the party
Carry the Paris 2024 Olympic Flame, how to forget such a gesture ? It is this opportunity that Coca-Cola also wanted to give to its professional partners., Bourbon Breweries and Distributors, as well as emblematic personalities of today’s Reunion Island.
Parade for a responsible celebration
Coca-Cola will participate in the Olympic Torch Relay in Reunion. The brand has chosen a festive musical accompaniment. She will call on Reunion artists, throughout the route which will lead the Flame to the State Garden of Saint-Denis, where a vast free Coca-Cola space will summarize all of its values, and more particularly its sustainable commitments. There will be sports, with the discovery of sporting activities from the Olympic Games, like climbing and boccia (disabled petanque). Magic with the possibility of being photographed with the Olympic Flame. And Coca-Cola will reiterate its goal of working together, with its consumers, in favor of a healthy and waste-free environment : no plastic Coca-Cola bottles will be present at the State Garden, June 12, and on the brand's stand the public will find all the information on good sorting practices.
