A minimum of packaging for better respect for the environment : This is what Nescafé Sélection offers with its coffee refill. Practical, in a format and design designed to refill the Nescafé Sélection bottle identically, recharging is also economical by preventing any waste. An innovation on all levels of Nescafé Sélection.
Nestlé distributor Réunion : such. 0262 42 49 00 (www.leclubnestleoutremer.fr )
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Nescafé Special filter in organic version
Demand is strong for organic coffee. Pillar brand in the coffee department, Nescafé Special filter meets this demand with its organic version. Result : a more complete range, reinforced reputation and commitment to quality.
Nestlé distributor Réunion : such. 0262 42 49 00 (www.leclubnestleoutremer.fr )
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Almond Milk : new Ricoré recipe in a good mood
The unique taste of Ricoré combined with the deliciousness of almond milk : this is the new Ricoré recipe, essential brand (77% awareness) to the three million Ricoré mugs consumed every day in France ! Something to delight the Ricoré faithful (64% repeat purchase rate). To support this launch, Nestlé plans digital communication via influencers, in mainland France and Reunion. With a morale-boosting slogan : « Ricoré, Rediscover the Taste of Good Mood »
Nestlé distributor Réunion : such. 0262 42 49 00 (www.leclubnestleoutremer.fr )
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Nescafé Dolce Gusto Palermo
The NDG espresso range is enriched with a new Italian coffee. With Palermo, the brand consolidates the solid potential that espressos represent for it : 66% of Nescafé Dolce Gusto system consumers choose espressos. The taste for Italian coffees is a strong trend in the pods and capsules market. Nescafé Dolce Gusto Palermo is packaged in a box of 16 capsules.
Nestlé distributor Réunion : such. 0262 42 49 00 (www.leclubnestleoutremer.fr )
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Starbucks by Nescafé Dolce Gusto
With Nescafé Dolce Gusto, coffees from the iconic Starbucks brand can also be enjoyed at home. The Starbucks brand completes this pod offering by launching the Blonde espresso roast vanilla Machiato (12 capsules). Knowing that the Caramel Macchiato is the first reference in the range, there is no doubt that its fans will be interested in the Vanilla Macchiato, a unique drink on the NDG system. A launch supported by communication in mainland France and Reunion Island.
Nestlé distributor Réunion : such. 0262 42 49 00 (www.leclubnestleoutremer.fr )
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Starbucks by Nespresso : the Italian coffee shop spirit
The American coffee brand launches a Nespresso range of 100% Arabica Italian roast style coffees, en capsules aluminium 100 % recyclable. The range signed “by Nespresso” is produced in Nespresso factories in Switzerland. The support plan for this launch is integrated into that, global, the starbucks : 15 weeks of TV on the range in 2021 in mainland France, resumed at Reunion, with a strong promotional moment and strong online visibility (drive, social networks).
Nestlé distributor Réunion : such. 0262 42 49 00 (www.leclubnestleoutremer.fr )
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New Starbuks Grains
Starbuks also exists in grains. Starbuks Grains offers three coffee references : Blonde Espresso roast, Dark espresso roast Grains et Medium Pike Place Grains. References with the other particularity of being packaged in 4 x 450 g format, more in line with current market codes : 40% of sales of coffee beans are made in 500 g ; the consumer of coffee beans acquires on average 700 g per purchase. Furthermore, this format allows a more competitive price compared to the 200 g format of the competition. Implementation in the coffee bean section.
Nestlé distributor Réunion : such. 0262 42 49 00 (www.leclubnestleoutremer.fr )
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Nestlé Dessert in the spreads aisle
With its famous know-how on chocolate desserts, Nestlé Dessert expands its range by offering a gourmet spread, smooth and responsible, tenderly regressive and without palm oil.
In 2021, focus on indulgence with Nestlé Dessert. At breakfast, for snack, on toast or a pancake, this new spread with a cocoa-hazelnut flavor can be enjoyed at any time of the day. Very easy to spread thanks to its ultra creamy texture, it reveals an incomparable sweetness in the mouth. And advice to apprentice pastry chefs : this new authentic spread is also the ideal ally for concocting gourmet desserts or to add a little gourmet touch to your creations. From the first spoonful, it will bring happiness to the whole family, young and old alike.
Without palm oil, this innovation offers a real alternative on the spreads market. For several years already, Nestlé Dessert is committed to sourcing its cocoa sustainably and responsibly. The packaging has been designed ecologically with a recyclable glass jar and metal lid.. In a city, in three months of installation, Nestlé Dessert spread had already gained 25% new buyers for the category !
Nestlé distributor Réunion : such. 0262 42 49 00 (www.leclubnestleoutremer.fr )
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Nestlé Full-bodied Organic Dessert : a new baking tablet
Nestlé Dessert completes its offer with its new full-bodied organic baking tablet. The ingredients of this intense recipe (65% cocoa) are 100% organic. Its fruity and woody profile guarantees desserts to melt with pleasure. A strong digital communications strategy (Facebook, Marmiton…) accompanies this product.
Nestlé distributor Réunion : such. 0262 42 49 00 (www.leclubnestleoutremer.fr )
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Nesquik with less sugar
Reducing sugar levels : responding to this very strong consumer expectation, Nesquik chocolate powder offers its authentic recipe with 41% less sugar ! Same yellow box and same chocolate drink for the same pleasure. Format familial de 650 g.
Nestlé distributor Réunion : such. 0262 42 49 00 (www.leclubnestleoutremer.fr )
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Nestlé Sweetened condensed milk : two new perfumes
Nestlé Sweetened Condensed Milk continues to ride a wave of success that continues over the years. Two new fragrances enrich the range : Nestlé Sweetened Condensed Milk Chocolate and Nestlé Sweetened Condensed Milk Caramel (format 450 g). Chocolate and Caramel sweetened condensed milks are made from fresh milk. Combined with caramel or chocolate, this recipe fully meets consumer expectations for a gourmet product, practical and accessible. Very practical to use in the kitchen, sweetened condensed milks are in high demand. These toppings add dynamism and deliciousness to any dessert. They keep for a month in the refrigerator after opening.. They should be installed in the industrial milk section and/or among toppings and other baking aids..
Shelf stops are planned for the launch. These new perfumes are the subject of digital communication and a partnership with Marmiton.
Nestlé distributor Réunion : such. 0262 42 49 00 (www.leclubnestleoutremer.fr )
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Nestlé P’tit brewé : more fruit for baby
Au rayon Baby Food des GMS, the brand completes its dessert and baby meal offering with several new products.
Nestlé p’tit brewé Strawberry Banana, Nestlé p’tit brewé Mango : for children from six months, recipes without added sugar and without compromising on taste with 20% fruit for more pleasure. Natural source of calcium, adjusted protein content. Produced in France with good milk from our regions.
With Nestlé p’tit brewé red fruits, Nestlé also continues to develop the category by meeting consumers' expectations of “sugar-free” and offering them more choice to meet all needs..
Nestlé P’tit Recette also innovates with two baby meals : Vegetables Chicken Coconut and Risotto Zucchini Carrot Ham. Slow-cooked recipes, with French meats, with melting pieces, no added salt. Packaging : 2x 200 g.
Nestlé distributor Réunion : such. 0262 42 49 00 (www.leclubnestleoutremer.fr )
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Mousline : to each their own puree
It's in the kitchen, around family values, of love and childhood that the legendary brand Mousline has built its identity since 1963. She confirms it with her two new products. Mousline Whole Milk Puree : the combination of good potatoes and the sweetness of whole milk produces a creamy puree, tasty and delicious. Produced in Picardy with carefully selected French potatoes, this puree is without coloring, without preservatives and without flavors. Puree, Potato Press Style : a puree with a unique texture with small melting pieces, which recalls the taste of potatoes delicately passed through a potato masher. With more than 87% potato. A puree for the whole family. Two best-selling recipes with 100% French potatoes. Nutriscore A. Recycled cardboard packaging.
Nestlé distributor Réunion : such. 0262 42 49 00 (www.leclubnestleoutremer.fr )
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Purina One Cat Food
In the cat food segment, Purina One presents two new products. Dual Nat Stéril cranberry : a new recipe for cat food, without colorings, without preservatives, without artificial flavors. Other novelty, Purina One Special Sterilized Cat Sardine, Canard, Beef. Complete and balanced recipes that help maintain a healthy urinary system by helping to reduce mineral concentration. Products made in France, packaged in 8 x 85 g (100% recyclable packaging). These launches are accompanied by TV and Digital communication in mainland France and Reunion Island..
Nestlé distributor Réunion : such. 0262 42 49 00 (www.leclubnestleoutremer.fr )
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Cereals : Mini-format Lion
New in the breakfast section. Lion, the iconic brand with a crispy taste, star des ados, arrives in mini 40 g format ! A super practical format presented in a set of six. A launch supported by brand communication and very strong in-store actions.
Chocapic, the other iconic brand of cereal with a chocolate recipe, is now also available in mini format. Reassurance for mothers with a healthier product.
Nestlé distributor Réunion : such. 0262 42 49 00 (www.leclubnestleoutremer.fr )
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Buitoni Piccolinis with pepperoni vegetables
Buitoni’s gourmet Italian mini pizzas gain a new flavor in the frozen section. Nine Mini Pepperoni Vegetable Pizzas. These pizette recipes with crispy dough and generous filling just beg to be eaten as an aperitif. In 9 x 30 g format.
Nestlé distributor Réunion : such. 0262 42 49 00 (www.leclubnestleoutremer.fr )