Dress your staff in quality clothing : an image issue for a company, but also a mark of respect for its teams. For this purpose, several renowned Reunion establishments have already used Moero, the outdoor clothing brand made from organic textiles, locally made, founded by Vincent Sellom in 2013.
“Try an organic cotton garment, you will immediately feel the difference », declared Vincent Sellom in 2021. The founder of Moero does the sewing himself, personalized embroidery and markings on his clothes in his workshop boutique located in the Bellepierre ecoboxes. He addressed this message to individual customers, who then discovered the existence in Reunion of this precursor. It is now also aimed at companies applying a dress code., thereby showing how these same models are perfectly qualified to dress staff by bringing them elegance and comfort. Chemise, polo, pants, tee-shirt, robe, skirt… It’s in Brittany, eleven years ago, that Vincent Sellom imagined this concept of ecological clothing with classic cuts made from organic textiles. But it’s in Reunion, two years later, that he really developed it. Its offering now comprises a set of several ranges for men, women and children. Where to find organic cotton, organic cotton terry, lin cinema, and tencel (also called vegetable silk) and textile blends including recycled polyester. From the patterns he draws, Vincent Sellom imports the clothing cuts and does the final assembly.
Customizable collections
Distributed mainly online, the brand now exports to mainland France, in Spain and England. It is available in three points of sale in Reunion Island. : the Bellepierre ecobox store, the boutique at the Lux Saint-Gilles hotel and at Mlle Steph’s at L’Ermitage. To businesses, Vincent Sellom also highlights his range of colors, one of its strong points, filled with printed fabrics. An asset for clothing personalization. For placing company designs or logos, three techniques : embroidery according to the type of textile, direct printing called DTF (direct to ilm), which can be integrated into any textile support and accessory, full sublimation marking for technical polyester in sports clothing.
Style and comfort at work
Danone, Mascarin, CAD/CAM, golf du colorado, several hotels, national navy… Moero’s premium outfits have already caught the attention of several companies. Vincent Sellom wishes to transform these essays where the style, the simplicity and comfort of work attire gives the quality of customer service an extra touch of naturalness. To make new contacts in the tourism sector, he was present at the first international tourism and leisure fair in Reunion, Cattle sitting, early September. “I suggest that companies make a choice of quality and durability with clothing that is a little more expensive to purchase, but which can be worn all year round and do not need to be renewed two or three times a year., argues Vincent Sellom.
The local production argument
Local tailoring earned Vincent Sellom the recent renewal of his Artisanat de La Réunion label by the Chamber of Trades and Crafts. On the other hand, Moero grands, and Vincent Sellom will soon need reinforcements in the workshop and the shop. “I can no longer do everything myself, but my guideline will not change. I am an independent who creates timeless pieces with trendy and current cuts. I have been loyal to the same organic fabric suppliers for eleven years. My mindset will always be based on ethics to create quality clothing, sustainable in every sense of the word. »
