The world number one in pistachio launches two new flavors of shelled pistachios.
No need to shell pistachios anymore ? Straight from the San Joaquin Valley, shelled pistachios Wonderful Pistachios & Almonds ripen under the Californian sun. The brand, founded in 1979 in Los Angeles, cultivates 50,000 hectares and produces 204 million kilograms of nuts, making it the largest global producer and processor in this category. The shelled pistachios sub-segment represents only 2% of pistachios sales in France.. Wonderful Pistachios & Almonds aims to position itself as a leader in this market with colossal growth potential. Available in large surfaces, the two new flavors of shelled pistachios – Salted-Peppered and Barbecue – complement the Grilled flavor & Salted already distributed. This new range is also a first in the shelled pistachios category., consisting until now of “ready to cook” pistachios and not “ready to eat”. » This launch was supported by a national communications campaign (“Wonderful pistachio gets naked”).
The pistachio gets naked with Wonderful
