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The new burger trend at Armement des Mascareignes

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Armement des Mascareignes offers its new halal “smash” steak of 100% Spanish beef origin from the Foods Company brand. The brand takes the lead on the smash burger trend.

As often, it is an exclusivity offered by Armement des Mascareignes. These new smash steaks should quickly find their place in cafe kitchens, hotels, restaurants in Reunion. But why the smash steak ? The frozen brand's new product is a 70 gram minced steak, that is to say the perfect quantity to create an excellent smash burger. The smash burger is a culinary innovation that has revolutionized the way we eat burgers. This is a technique for preparing beef which involves flattening the meat on a hot plate., which creates a crispy crust on the outside and a juicy texture on the inside. This cooking method has become very popular in recent years, especially in burger restaurants, for its flavor, its speed of preparation and its infinite customization possibilities. This recipe comes from Kentucky, in the United States. He is a restaurateur who, after seeing his employee mash his hamburger with a can of beans, realized that it gave a different texture and aroma to the meat.

A company that knows how to evolve and adapt
The smash minced steak constitutes the new main element for preparing the famous smash burger, where the steak should be simply smashed and cooked well. “A healthy company, it is a company that knows how to evolve and adapt, explains Thibaud Langlois d’Estaintot, Director of Armament des Mascareignes. We wanted to offer our professional clientele products that meet consumer expectations. " Indeed, the smash burger is a real trend in mainland France and is becoming more and more established in Reunion. This burger reignites millennials' interest in the famous snack and becomes the popular choice for burger lovers around the world. There is no doubt that this new mode of consumption will quickly take hold on our island., which has seen in recent years many restaurants deploy a menu offering high quality burgers.

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