The launch of Dash Water in France took place at the beginning of October at La Grande Épicerie du Bon Marché. The brand, whose muse is none other than the famous stylist Victoria Beckham, is preceded by a reputation for star drinks.
During Paris Fashion Week, Dash Water played a central role in the famous designer's spring-summer 2024 collection show. A collaboration that gave birth to personalized Posh Water cans, designed exclusively for Victoria Beckham’s studio. Distinguished guests had the privilege of choosing their outfit for the parade while enjoying the drink in cans bearing their name. The cans also took their place in the refrigerators of the models in full preparation, transforming Dash Water into a partner during crucial moments of the event. The non-alcoholic refreshment was the star of Victoria Beckham's after-show. Jack Scott, one of the founders of Dash Water, expressed his satisfaction : “We are delighted with this collaboration with Victoria for her spring-summer 2024 show. Victoria has been a fan of our brand for many years, and we regularly see her sporting a can of Raspberry Dash in her hand. »
The second life of unloved fruits
Dash Water has built a reputation as a healthy sparkling drink. Its recipe is based on three ingredients : some water, bubbles and “ugly” fruits. Dash Water has chosen to give a second life to unloved fruits, with unique shapes, sometimes twisted, crushed, curved, knotty… in any case neglected by traditional sales channels. Certified B Corporation, the company is committed to producing drinks that are good for health and the planet. It combats food waste by favoring these fruits deemed unfit for sale., by selecting them according to their taste and not according to their appearance. Created by Jack Scott and Alex Wright in 2017, Dash Water landed the London duo on the Forbes “30 Under 30” list. Both from the agricultural world, they previously sold mainstream soft drinks. With Dash fans as famous as Ellie Goulding, Robbie Williams et Victoria Beckham, the brand has acquired an image as a celebrity drink and is already cult in Great Britain.
A trendy product
Seven refreshing flavors will be distributed in France : raspberry, fishing, citron, citron vert, mango, blackcurrant and cucumber. “The French are renowned for being demanding consumers., looking for responsible and trendy products. This is why we are enthusiastic about conquering their daily lives.”, said Jack Scott. Available at La Grande Épicerie in Paris, and order on Amazon, Dash Water will gradually expand its distribution networks in France. The brand plans to sell 1,5 million cans in its first full year of activity in 2024.
