What makes the difference at the Frozen Counter ? The possibility of choosing essential fundamentals as well as unique ingredients. Always on the lookout for new trends, the brand now offers the PLNT plant-based range.
PNLT offers “next level” plant-based substitutes for vegetarians, but also to flexitarians who love meat and fish, but consciously choose to go without it for a day or more. Designed by a team of taste innovators passionate about products made from natural ingredients, healthier and more durable and with the same texture and mouthfeel as the original : PNLT fulfills all its promises and new consumer expectations.
“Our strength is also to respond to changing eating habits and the emerging needs of Reunion Islanders and it is for these reasons that we selected the PNLT range”, explains Thibaud Langlois d’Estaintot, brand director. The entire plant sector grew by 21% between 2018 and 2020. 51% of affected consumers have switched to plant-based for health reasons, 60% for ethical issues and 38% for environmental reasons *. In Reunion as elsewhere, this trend is increasing. 6 references will now be available exclusively in Comptoir du Surgelé stores in Saint-Denis, Saint-André, Bras-Panon and Saint-Louis : Plant-based burger (x2-100 g), Chicken Vegetable Schnitzel (x2-200g), Vegetable Beef Sausage (x4-200g), Vegetable fish stick (x6-180g), MCX vegetable beef Teriyaki (180 g) et schnitzel fromage (x2-100g).
