The Arranged, a tradition that carries a strong image for Reunion Island ? Maison Isautier answers yes even more clearly with its new range of Arrangés intended for the wine merchant and CHR networks.
With this thematic range, made up of four taste and decorative elements, the change of scenery is even deeper than with the Arrangés sold in supermarkets. The journey of flavors doubles, here, of a visual journey in its own right. Both senses are called upon to relate to each other. We can say from the image that it is part of the recipe ! Designed to capture the imagination, the four visuals placed end to end make up a whole, a unique painting sparkling with colors, energy and seduction : The Reunion Island Fresco. Four references, four landscapes, four sensations that make you visit Reunion, the land of the Arranged. And four clever blends of flavors that take the art of mixed rum to a new level. The sea is dreamed of with Arrangé Océanique (coconut-vanilla). The volcano is announced and meditated on with Arrangé Volcanique (pineapple-guavy-chili pepper). The lush vegetation is breathed with Arrangé Intense (four seasons lemon-ginger). Imagine invigorating waterfalls with Arrangé Tropical (combava-mint).
A story in four chapters
With the good taste of traditional rum at 30°, with surprising flavors and to be enjoyed fresh, the new range of Arrangés from Maison Isautier pushes the art of arranged rum towards a refined exoticism with aromas of adventure. « With The Reunion Fresco, we show ourselves even more as ambassadors of our island, we openly declare our pride in being Reunionese” translates Yann Auberval, Director of Strategic Marketing and Communication at Maison Isautier. The new range of Arrangés La Fresque de La Réunion can be discovered from the beginning of April in Réunion, and will be from June in mainland France. It is also distributed in the duty free area at Roland-Garros airport and at the Saga du Rhum boutique..
