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The Gamecash franchise in Reunion

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Already present in Martinique, in Guadeloupe, in Guyana and New Caledonia, the brand selling and purchasing used video games and consoles is opening a point of sale in Saint-Pierre soon.

Action, adventure, role play, fantasy, hack’n slash, platform, sport… Gamecash is a network of franchised stores, specialists in used video games and multimedia since 2005. The concept stands out with a complete reconditioning offer for used games. A wide choice of used games and consoles at unbeatable prices (up to 95% cheaper). Thousands of games and consoles are on sale on gamecash.fr : de la Playstation 4, la Xbox One, la Switch, or 3DS, in the golden age of video games with a choice of retro-gaming products (Arcade, Neo Geo, Super Nintendo, Sega Dreamcast, Atari 2600, Nec PC Engine, Master System, Megadrive,…). All licenses are there, comme Battlefield, Call of Duty, Assassin’s Creed, Fifa, The Legend of Zelda, Final Fantasy, Pokemon, Mario… Marketplace allowing franchisees to buy and resell to their customers, Gamecash is defined as an innovative second-hand concept anchored in new modes of collaborative consumption around exchange, sharing and reuse of manufactured objects. Covering over 50 years of video game history, Gamecash is the only offer bringing together modern and older products in its stores, through arcade machines or products derived from Geek culture.

Exchange, sharing, re-use
Gamecash is a company created in Angers in 2003 by Philippe Cougé. The company has two own stores and has been developing a franchise network since 2005.. Specialist in the purchase/sale of used video and multimedia games, the commercial purchase/sale site www.gamecash.fr brings together more than 200,000 unique visitors every month. In physical points of sale, the network now has 60 stores, including two in Guyana, one in Martinique and one in New Caledonia. Gamecash, today it is a total figure of 23 million euros. The brand also puts forward an achievable turnover of 400,000 to 650,000 euros per franchised store., with an average margin rate of 38% for an average basket of 35 euros per customer. Average surface area of ​​points of sale : 80 m²

An omnichannel concept
Enter a Gamecash store, it’s living an experience around recent and old gaming and new technologies. Used products are tested then reconditioned as new. They benefit from a 6 to 12 month warranty. “With our refurbished products, our expertise on second-hand prices and our e-commerce solutions, the Gamecash group invites us to imagine the future of second-hand gaming products differently” declares Philippe Cougé. The company also publishes software dedicated to second-hand video game and multimedia stores., an argus for video games and a repair site for scratched CDs and DVDs. Gamecash aims to develop throughout Europe with its “concept omnicanal” second-hand oriented.

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